The Cricket market in Egypt has seen steady growth due to factors such as increasing popularity of digital media, growing interest in the sport among consumers, and the convenience of online ticket sales. However, the markets minimal decline in growth rate may be impacted by factors such as economic instability or competing Sports markets.
Customer preferences: Driven by the passion for the game, cricket enthusiasts in Egypt are increasingly seeking virtual ways to engage with the sport. With the rise of mobile technology, there has been a significant uptake in online cricket streaming platforms and fantasy cricket leagues. Additionally, with the pandemic limiting physical gatherings, virtual cricket tournaments and competitions have gained immense popularity among the youth. This trend highlights the growing demand for digital and virtual experiences in the cricket space and the need for innovative ways to engage fans.
Trends in the market: In Egypt, the Cricket Market is seeing a surge in popularity, with more young athletes choosing to pursue the sport professionally. This trend is supported by the governments efforts to improve infrastructure and facilities for cricket, leading to a rise in organized leagues and tournaments. Additionally, there is an increase in partnerships with international cricket organizations, providing opportunities for players to compete at a global level. These developments are significant for industry stakeholders, as they signify the growth potential of the sport in Egypt and the potential for economic benefits. However, with the rising competition, it is essential for stakeholders to invest in developing local talent and promoting inclusivity and diversity in the sport to ensure its sustainable growth.
Local special circumstances: In Egypt, the Cricket Market is influenced by the countrys love for the sport and its cultural significance. However, the market is often overshadowed by other popular sports such as football. Despite this, there is a growing interest in cricket among the younger generation, leading to the development of grassroots programs and the emergence of local talent. Moreover, the unique geographical location of Egypt, situated between Africa and the Middle East, provides opportunities for the market to expand and attract international players and teams. Additionally, the countrys regulatory policies have also played a role in shaping the market, with the government investing in infrastructure and facilities to support the growth of cricket in Egypt.
Underlying macroeconomic factors: The growth of the Cricket Market within the Sports Market in Egypt is greatly influenced by macroeconomic factors such as the countrys economic stability, government policies on sports investments, and the overall financial health of the nation. Countries with strong economic growth and favorable policies towards sports development are experiencing higher growth in the cricket market compared to those with economic challenges and limited government support. Additionally, the increasing popularity of cricket globally and the growing interest in sports among the youth in Egypt are driving the demand for opportunities in the cricket market to enhance the overall sporting landscape in the country.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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