The Basketball Media Market in Egypt is facing negligible growth, influenced by factors such as limited access to digital technologies, low health awareness among consumers, and the preference for traditional sports coverage. This has hindered the markets growth, but opportunities still exist for online platforms to tap into the countrys avid sports fan base.
Customer preferences:
As the popularity and influence of basketball continues to grow in Egypt, the Basketball Media Market has experienced a surge in demand for digital content and coverage of the sport. This trend can be attributed to the increasing use of social media among younger generations and the rise of influencers promoting basketball-related content. Additionally, with the countrys growing youth population, advertisers are targeting this demographic through creative and interactive digital campaigns, reflecting the evolving lifestyle of Egyptian consumers. This shift towards digital media consumption has reshaped the way the Basketball Market engages with its audience, highlighting the importance of digital platforms in the sports media landscape.
Trends in the market: In Egypt, the Basketball Media Market within the Sports Market is seeing a shift towards live streaming of games and highlights on social media platforms. This trend is largely driven by the increasing availability of high-speed internet and the growing use of smartphones. As a result, there has been a surge in online sports media companies, offering comprehensive coverage of basketball games and related content. This is significant for industry stakeholders as it opens up new revenue streams and allows for greater audience reach. However, it also poses challenges for traditional media outlets, who may struggle to compete with the immediacy and convenience of online platforms. With this trend expected to continue, it is crucial for stakeholders to adapt and capitalize on the growing digital consumption of basketball media in Egypt.
Local special circumstances: In Egypt, the Basketball Media Market is heavily influenced by the countrys growing enthusiasm for basketball. The sport has gained popularity among the youth, and with the rise of social media, there has been a surge in online coverage and fan engagement. Additionally, the local media landscape is dominated by state-owned television and radio stations, creating a unique challenge for private sports media outlets. Meanwhile, regulatory barriers, such as limited access to internet and censorship, can impact the distribution and consumption of basketball media content.
Underlying macroeconomic factors: The growth of the Basketball Media Market within the Sports Market is also influenced by macroeconomic factors such as technological advancements, the overall economic health of Egypt, and government policies that impact media and sports industries. The countrys recent efforts to improve its economy through initiatives such as the Economic Reform Program have stimulated consumer spending and investment, which can positively impact the Basketball Market. In addition, the rise of the middle class in Egypt and the increasing popularity of basketball as a sport contribute to the potential for growth in the Basketball Media Market. However, challenges such as inflation and currency fluctuations may also have an impact on market performance.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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