The Baseball Media Market in Egypt is facing a negligible decline in growth, influenced by factors such as limited infrastructure and low public interest in the sport. Despite this, initiatives to promote baseball and an increase in digital coverage may contribute to its growth in the future.
Customer preferences: Consumers in Egypt are showing a growing interest in digital sports content, particularly through social media platforms and streaming services. This trend is driven by the rising popularity of alternative sports leagues and teams, such as baseball, among the younger generation. Additionally, the increasing availability of affordable smartphones and internet access is enabling a larger portion of the population to engage with digital sports media, leading to a shift away from traditional television and print media sources. Furthermore, the rise of community-driven fan channels, which provide localized and intimate coverage of sports events and players, is resonating with younger audiences who prioritize authenticity and relatability in their consumption of sports media.
Trends in the market: In Egypt, there has been a significant increase in digital media consumption, with more people turning to online platforms for news, entertainment, and sports coverage. This trend has also extended to the baseball market, with more fans relying on digital platforms to stay up to date with the latest games and news. This shift towards digital media has also opened up new opportunities for advertising and sponsorships, with companies now able to reach a wider audience through social media and other online channels. With the increasing availability of high-speed internet and the rise of mobile devices, this trend is expected to continue and could have a significant impact on the way baseball media is consumed and monetized in the future. Industry stakeholders will need to adapt and embrace this digital shift to stay relevant and maximize their reach and revenue potential.
Local special circumstances:
In Egypt, the Baseball Media Market is influenced by a strong passion for sports, particularly football. This has led to a relatively small audience for Baseball, with limited media coverage and sponsorships. Additionally, the countrys political and economic instability can also impact the market with fluctuations in advertising investments and consumer spending. However, the emergence of social media and streaming platforms provide opportunities for growth as online consumption of sports content continues to rise. The Baseball Market in Egypt also faces competition from traditional leisure activities such as horse racing and camel racing, which are deeply ingrained in the countrys culture.
Underlying macroeconomic factors: The Baseball Media Market within the Sports Market is significantly impacted by macroeconomic factors in Egypt. The countrys economy has been growing steadily, with a projected growth rate of 5.8% in 2021. This growth is driven by favorable government policies that support investment and a strong private sector. In addition, Egypts growing middle class and increasing disposable income have contributed to the rising demand for sports media, including baseball. Moreover, the countrys strategic location and its investment in modernizing its infrastructure make it an attractive market for international sports media companies. On the other hand, political instability and limited internet access in some areas could hinder market growth.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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