Basketball Merchandise - Egypt

Egypt

Highlights

Revenue in the Basketball Merchandise market is projected to reach US$841.40k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.13%, resulting in a projected market volume of US$981.60k by 2029.
In global comparison, most revenue will be generated United States (US$1.11bn in 2024).
The average revenue per user (ARPU) in the Basketball Merchandise market is projected to amount to US$4.42 in 2024.
In the Basketball Merchandise market, the number of users is expected to amount to 60.1k users by 2029.
User penetration in the Basketball Merchandise market will be at 0.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Merchandise Market in Egypt is facing negligible growth due to factors like limited consumer spending and increasing competition. However, the market is still driven by the love for basketball and the convenience of online shopping, leading to some growth.

Customer preferences: With the rise of social media and influencer culture, Egyptian consumers are placing a greater importance on personal image and style. This has led to a growing demand for basketball merchandise that not only represents their favorite teams or players, but also appeals to their sense of fashion. This trend is further fueled by the increasing popularity of streetwear and athleisure, which have become integral components of the Egyptian lifestyle. As a result, brands are now focusing on designing and promoting basketball merchandise that combines both sports and fashion elements, catering to the evolving preferences of the market.

Trends in the market: In Egypt, the Basketball Merchandise Market of the Basketball Market within the Sports Market is seeing an increase in online sales as more consumers turn to e-commerce platforms for their purchasing needs. Additionally, there is a growing trend of adopting sustainable and eco-friendly materials in the production of basketball products, reflecting the consumer demand for socially responsible and environmentally friendly options. This trend is expected to continue in the foreseeable future, with potential implications for industry stakeholders to incorporate sustainability measures in their operations and marketing strategies to appeal to conscious consumers.

Local special circumstances: In Egypt, the Basketball Merchandise Market is heavily influenced by the countrys rich basketball culture and the popularity of the sport among its youth. This has led to the development of unique merchandise and apparel catering to the local preferences and styles of Egyptian basketball fans. Additionally, the countrys growing economy and middle class have increased the demand for high-quality and authentic basketball merchandise, leading to an influx of international brands and products into the market. Furthermore, Egypts emerging e-commerce sector has opened up a new avenue for sales and distribution of basketball merchandise, making it easier for both local and international brands to reach a wider audience.

Underlying macroeconomic factors: The Basketball Merchandise Market in Egypt is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators that impact market performance. With the current global economic downturn and the countrys unstable national economy, the Basketball Merchandise Market has seen a decline in sales and growth. The devaluation of the Egyptian pound and the high inflation rate have led to a decrease in consumer purchasing power, affecting the demand for basketball merchandise. Additionally, the lack of government support and investment in sports infrastructure has hindered the growth of the market in Egypt. However, with an increasing fan base and rising popularity of basketball in the country, there is potential for growth in the market with favorable macroeconomic conditions and supportive government policies.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.