Digital Video Advertising - Cambodia

Ad spending in the Digital Video Advertising market in Cambodia is forecasted to reach US$19.77m by 2024.
The sector is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 6.24%, leading to a projected market size of US$28.43m by 2030.
With an estimated market volume of US$85.39bn in 2024, the majority of revenue is expected to be generated in Cambodia.
In the Digital Video Advertising market of Cambodia, 64% of total ad spending is projected to come from mobile platforms by 2030.
The average ad spending per internet user in the Digital Video Advertising market of Cambodia is projected to be US$2.02 in 2024.
Connected TV ad spending in the Digital Video Advertising market of Cambodia is forecasted to reach US$509.40k by 2024.
Connected TV is forecasted to demonstrate an annual growth rate (CAGR 2024-2030) of 4.58%, resulting in a projected market size of US$666.40k by 2030.
Ad spending on short-form videos in the Digital Video Advertising market of Cambodia is projected to hit US$8.55m by 2024.
The ad spending on short-form videos is expected to grow annually at a rate of 10.06% from 2024 to 2030, resulting in a projected market volume of US$15.20m by 2030.
Cambodia's digital video advertising market is booming, driven by increased internet penetration and a growing demand for online content consumption.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising
Ad spending on short-form videos

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

The Digital Video Advertising market in Cambodia is experiencing significant growth and development.

Customer preferences: In Cambodia, there is a growing demand for digital video advertising due to the increasing popularity of online video consumption. Cambodian consumers are increasingly turning to digital platforms for entertainment and information, and video content has become a preferred medium for engaging with audiences. With the rise of smartphones and affordable internet access, more Cambodians are accessing online video content, creating a lucrative market for digital video advertising.

Trends in the market: One of the key trends in the Cambodian digital video advertising market is the shift from traditional television advertising to online video platforms. As more Cambodians consume video content through streaming services and social media platforms, advertisers are reallocating their budgets to reach these audiences. This shift is driven by the ability to target specific demographics and measure the effectiveness of digital video advertising campaigns. Advertisers are also leveraging the interactive nature of online video to engage with viewers through interactive ads and personalized content. Another trend in the market is the increasing popularity of influencer marketing. Cambodian consumers are highly influenced by social media personalities and celebrities, and brands are capitalizing on this trend by partnering with influencers to promote their products or services through digital video content. This form of advertising allows brands to reach a highly engaged and targeted audience, as influencers have built a loyal following in Cambodia.

Local special circumstances: One of the unique aspects of the Cambodian market is the prevalence of mobile-first internet access. With a large percentage of the population accessing the internet primarily through smartphones, advertisers need to tailor their digital video advertising strategies to mobile devices. This includes creating mobile-friendly video content and optimizing ad formats for smaller screens. Additionally, the Cambodian market has a strong preference for local language content, so advertisers need to ensure that their digital video ads are localized and culturally relevant to effectively resonate with Cambodian audiences.

Underlying macroeconomic factors: The growing digital video advertising market in Cambodia is supported by several macroeconomic factors. The country's economy has been experiencing steady growth, leading to an increase in disposable income and consumer spending. This has created a favorable environment for advertisers to invest in digital video advertising to capture the attention of Cambodian consumers. Additionally, the government has been actively promoting the development of the digital economy, including the expansion of internet infrastructure and the adoption of digital technologies. These initiatives have contributed to the growth of the digital video advertising market by increasing internet penetration and access to online video content. In conclusion, the Digital Video Advertising market in Cambodia is thriving due to the increasing demand for online video content and the shift towards digital platforms. Advertisers are capitalizing on customer preferences for digital video ads and leveraging trends such as influencer marketing. The unique local special circumstances, such as mobile-first internet access and the preference for localized content, shape the market dynamics in Cambodia. The underlying macroeconomic factors, including economic growth and government initiatives, further support the development of the digital video advertising market in the country.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.