Digital Video Advertising - Bahrain

Ad spending in the Digital Video Advertising market in Bahrain is forecasted to reach US$40.08m by 2024.
The expected annual growth rate (CAGR 2024-2030) of 5.64% indicates a projected market volume of US$55.69m by 2030.
With a projected market volume of US$85.39bn in 2024, most revenue will be generated in Bahrain.
In the Digital Video Advertising market of Bahrain, 62% of total ad spending will be generated through mobile by 2030.
The average ad spending per internet user in the Digital Video Advertising market of Bahrain is projected to be US$27.29 in 2024.
Connected TV ad spending in the Digital Video Advertising market of Bahrain is expected to reach US$1.19m in 2024, with an annual growth rate (CAGR 2024-2030) of 4.05% resulting in a projected market volume of US$1.51m by 2030.
The ad spending on short-form videos in the Digital Video Advertising market of Bahrain is projected to reach US$17.04m in 2024, with an expected annual growth rate (CAGR 2024-2030) of 9.54%, leading to a projected market volume of US$29.44m by 2030.
Bahrain's digital video advertising market is experiencing rapid growth, driven by increasing internet penetration and a shift towards online content consumption.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising
Ad spending on short-form videos

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

The Digital Video Advertising market in Bahrain has been experiencing significant growth in recent years.

Customer preferences: Bahraini consumers have shown a strong preference for digital video advertising due to its engaging and interactive nature. With the increasing availability of high-speed internet and the widespread use of smartphones, consumers are spending more time online and are more likely to engage with video content. Additionally, the younger demographic in Bahrain is particularly receptive to digital video advertising, as they are more tech-savvy and spend a significant amount of time on social media platforms.

Trends in the market: One of the key trends in the Digital Video Advertising market in Bahrain is the shift towards programmatic advertising. Programmatic advertising allows advertisers to target their audience more effectively and optimize their ad spend. With the help of data-driven algorithms, advertisers can reach their target audience at the right time and in the right context, resulting in higher engagement and conversion rates. This trend is expected to continue as advertisers in Bahrain seek more efficient ways to reach their target audience. Another trend in the market is the increasing popularity of mobile video advertising. With the high penetration of smartphones in Bahrain, consumers are increasingly consuming video content on their mobile devices. Advertisers are capitalizing on this trend by creating mobile-friendly video ads that are optimized for smaller screens and can be easily consumed on the go. Mobile video advertising offers a unique opportunity for advertisers to reach consumers at any time and in any location, making it a highly effective advertising channel.

Local special circumstances: Bahrain is a small but affluent country with a high GDP per capita. This has created a favorable environment for digital video advertising, as advertisers have a target audience that has the purchasing power to engage with their products or services. Additionally, Bahrain has a vibrant media industry, with several local and regional broadcasters and content creators. This has led to a rich ecosystem for digital video advertising, with a wide range of content available for advertisers to leverage.

Underlying macroeconomic factors: The growth of the Digital Video Advertising market in Bahrain can be attributed to several underlying macroeconomic factors. The country has a stable economy and a favorable business environment, which has attracted foreign investment and encouraged the growth of the advertising industry. Additionally, the government of Bahrain has been proactive in promoting digital transformation and innovation, which has further fueled the growth of the digital advertising sector. The combination of these factors has created a conducive environment for the development of the Digital Video Advertising market in Bahrain.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.