TV & Video Advertising - Bahrain | Statista Market Forecast

Ad spending in the TV & Video Advertising market in Bahrain is forecasted to reach US$79.41m in 2024.
The largest market is Digital Video Advertising, with a market volume of US$40.08m in 2024.
When compared globally, the highest ad spending is anticipated to be the United States, amounting to US$144.60bn in 2024.
The average ad spending per user in the Digital Video Advertising market is projected to be US$27.29 in 2024.
By 2030, the number of TV Viewers in Bahrain is expected to reach 0.0users.
Bahrain's TV & Video Advertising market is experiencing a shift towards digital platforms to reach tech-savvy consumers effectively.

Definition:
TV & Video Advertising includes advertising in the form of moving visual images instead of traditional broadcast television and all ad formats within digital video channels. Traditional TV Advertising includes non-digital formats and excludes all forms of digital TV advertising. Traditional TV Advertising also covers all ad spending on pay-TV operators and networks, free-to-air networks, and free-to-air spin-off digital channels from terrestrial network operators. In comparison, Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.

Structure:

Traditional TV Advertising includes all ad spending on moving image formats broadcasted via traditional transmission channels such as terrestrial and digital terrestrial (DTTV, DTT, DTTB) TV, cable TV, satellite TV, and linear TV delivered via Internet Protocol television (IPTV).
Digital Video Advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).

Additional information:
The TV & Video Advertising market comprises advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending and users for the market. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional TV Advertising and Digital Video Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Traditional linear TV advertising broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Digital video advertising covering all ad formats within webpage based videos, app based video players, social media networks or social media apps

Video ads on pages that are not in a video player

The TV & Video Advertising market in Bahrain has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing popularity of digital platforms. Customer preferences in Bahrain have shifted towards consuming video content on digital platforms, such as streaming services and social media. This can be attributed to the convenience and flexibility offered by these platforms, allowing viewers to access content at any time and from any location. As a result, advertisers are allocating more of their budgets towards digital video advertising to reach their target audience effectively. In addition to digital platforms, traditional TV advertising still holds a significant share of the market in Bahrain. Many viewers in the country continue to watch television programs and rely on TV advertisements for information and entertainment. Advertisers recognize this and continue to invest in TV advertising to reach a wide audience. One of the key trends in the TV & Video Advertising market in Bahrain is the increasing adoption of programmatic advertising. Programmatic advertising allows advertisers to target specific demographics and optimize their ad placements in real-time, leading to more effective and efficient campaigns. This trend is driven by advancements in technology and the availability of data that enables advertisers to make data-driven decisions. Another trend in the market is the growing demand for personalized and interactive video ads. Viewers in Bahrain are more likely to engage with ads that are tailored to their interests and preferences. Advertisers are leveraging this trend by creating interactive and immersive video ads that capture the viewers' attention and encourage them to take action. Local special circumstances in Bahrain also play a role in the development of the TV & Video Advertising market. The country has a relatively small population compared to other markets, which presents both challenges and opportunities for advertisers. On one hand, advertisers can target a specific audience more effectively. On the other hand, they need to ensure that their campaigns are tailored to the local culture and preferences to resonate with the viewers. Underlying macroeconomic factors also contribute to the growth of the TV & Video Advertising market in Bahrain. The country has a stable economy and a high GDP per capita, which indicates a strong purchasing power among the population. This provides advertisers with the opportunity to promote their products and services to a financially capable audience. In conclusion, the TV & Video Advertising market in Bahrain is developing in response to changing customer preferences, with a shift towards digital platforms and the adoption of programmatic advertising. Advertisers are also focusing on personalized and interactive video ads to engage viewers. Local special circumstances and underlying macroeconomic factors further contribute to the growth of the market in Bahrain.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on TV and video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional TV advertising (non-digital formats such as terrestrial TV, cable TV, satellite TV, and linear TV) and digital video advertising (video ad formats: web-based, app-based, on social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, media consumption, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.