In-App Advertising - Bahrain

Bahrain

Highlights

Ad spending in Bahrain's In-App Advertising market is forecasted to reach US$57.91m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 7.07%, leading to a projected market volume of US$87.22m by 2030.
The average ad spending per mobile internet user in Bahrain's In-App Advertising market is projected to be US$47.96 in 2024.
When compared globally, China is expected to have the highest ad spending with US$132.80bn in 2024.
Bahrain's In-App Advertising market is experiencing a surge in demand as businesses capitalize on the country's tech-savvy population for targeted advertising campaigns.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-App Advertising market in Bahrain is experiencing significant growth due to the increasing popularity of mobile applications and the growing digital advertising industry in the country.

Customer preferences: Bahraini consumers have shown a strong preference for mobile applications as a means of accessing information, entertainment, and services. The convenience and ease of use offered by mobile apps have made them a preferred choice for many Bahraini users. As a result, advertisers are increasingly turning to in-app advertising to reach their target audience effectively. In-app advertising allows brands to engage with users while they are actively using their favorite apps, ensuring maximum visibility and engagement.

Trends in the market: One of the key trends in the In-App Advertising market in Bahrain is the rise of programmatic advertising. Programmatic advertising enables advertisers to automate the buying and selling of ad inventory, allowing for more precise targeting and efficient ad placements. This trend is driven by the increasing availability of data and advanced targeting capabilities, which enable advertisers to deliver personalized and relevant ads to users. Another trend in the market is the growing adoption of native advertising. Native ads seamlessly blend into the app's interface, providing a non-disruptive and engaging user experience. Bahraini app developers and publishers are increasingly incorporating native ad formats into their apps to generate revenue while maintaining a positive user experience.

Local special circumstances: Bahrain has a highly connected population, with a high smartphone penetration rate and widespread internet access. This makes it an attractive market for in-app advertising, as advertisers can reach a large and engaged audience. Additionally, the Bahraini government has been actively promoting the digital economy and investing in infrastructure and technology, further boosting the growth of the In-App Advertising market in the country.

Underlying macroeconomic factors: The In-App Advertising market in Bahrain is also influenced by macroeconomic factors such as the overall economic growth of the country and the purchasing power of consumers. As the Bahraini economy continues to develop and diversify, consumer spending is expected to increase, leading to higher advertising budgets. This, in turn, will drive the demand for in-app advertising as brands look to capitalize on the growing digital market. In conclusion, the In-App Advertising market in Bahrain is experiencing significant growth due to the increasing popularity of mobile applications and the growing digital advertising industry in the country. Customer preferences for mobile apps, the rise of programmatic and native advertising, and the local special circumstances of Bahrain's highly connected population and government support are driving the market's development. Additionally, underlying macroeconomic factors such as economic growth and increased consumer spending further contribute to the growth of the In-App Advertising market in Bahrain.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.