Digital Banner Advertising - Cambodia

Cambodia

Highlights

Ad spending in the Digital Banner Advertising market in Cambodia is projected to reach US$27.70m in 2024.
The ad spending is expected to exhibit an annual growth rate (CAGR 2024-2030) of 5.52%, leading to a projected market volume of US$38.23m by 2030.
When compared globally, the United States will generate the most ad spending (US$67.12bn in 2024).
The average ad spending per internet user in the Digital Banner Advertising market is projected to be US$2.83 in 2024.
Within the Digital Banner Advertising market, 65% of total ad spending will come from mobile in 2030.
Cambodia is experiencing a surge in Digital Banner Advertising investments, driven by the growing online presence of businesses targeting the local market.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Banner Advertising market in Cambodia is experiencing significant growth and development.

Customer preferences: Cambodian consumers are increasingly relying on digital platforms for information and entertainment. With the growing popularity of smartphones and internet access, people are spending more time online, creating a larger audience for digital banner advertising. Additionally, Cambodian consumers are becoming more tech-savvy and receptive to digital advertising, making it an effective way for businesses to reach their target audience.

Trends in the market: One of the key trends in the digital banner advertising market in Cambodia is the shift from traditional advertising channels to digital platforms. Businesses are recognizing the benefits of digital advertising, such as its cost-effectiveness, ability to target specific audiences, and real-time tracking of campaign performance. As a result, there is a growing demand for digital banner advertising services in the country. Another trend in the market is the increasing use of programmatic advertising. Programmatic advertising allows businesses to automate the buying and selling of digital ad space, making the process more efficient and cost-effective. This trend is driven by the need for businesses to reach their target audience more effectively and optimize their advertising budgets.

Local special circumstances: Cambodia has a young and tech-savvy population, with a large percentage of the population being under the age of 30. This demographic is highly active on digital platforms and is more receptive to digital advertising. Additionally, the country has seen a rapid increase in internet penetration and smartphone adoption, further fueling the growth of the digital banner advertising market.

Underlying macroeconomic factors: Cambodia has experienced steady economic growth in recent years, leading to an increase in consumer spending power. This has created opportunities for businesses to invest in advertising and reach a larger audience. Additionally, the government has been actively promoting digital transformation in the country, which has contributed to the growth of the digital advertising industry. In conclusion, the Digital Banner Advertising market in Cambodia is growing rapidly due to changing customer preferences, the adoption of digital platforms, and the shift towards digital advertising. The market is also driven by local special circumstances, such as a young and tech-savvy population, increasing internet penetration, and smartphone adoption. These factors, combined with the underlying macroeconomic factors of economic growth and government support, are driving the development of the digital banner advertising market in Cambodia.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.