Share of digital in media budgets in the U.S. 2024, by format

Published by Statista Research Department, Apr 12, 2024
During a survey carried out between October and November 2023 among brand and agency decision-makers in the United States, it was found that on average, respondents were planning to devote 78.4 percent of their media budgets to digital media. Podcasts were expected to account for 3.8 percent, on average.

Share of media budgets devoted to digital according to marketers in the United States in 2024, by format

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Release date

November 2023

Region

United States

Survey time period

October 20 to November 9, 2023

Number of respondents

203 respondents

Special properties

among brand and agency media planners and buyers, as well as C-level employees, managers, and juniors

Method of interview

Email survey

Supplementary notes

* Figure for "total digital" calculaed by Statista based on data provided by the source.
** Includes over-the-top (OTT) and connected TV (CTV).
*** Excludes podcasts.

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