Bread & Cereal Products - United States

Revenue in the Bread & Bakery Products market amounts to US$71.94bn in 2024. The market is expected to grow annually by 3.19% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$210.50 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 18.09bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 0.8% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 50.1kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in the United States is currently experiencing negligible growth, influenced by factors such as changing consumer preferences for healthier options, increasing demand for convenience, and the rise of alternative grains. The overall food market growth has also impacted this submarket, as consumers prioritize spending on other food categories. These factors have resulted in the slow growth rate of the Bread & Cereal Products Market in the US.

Customer preferences: As more consumers prioritize health and wellness, the Bread & Cereal Products Market within The Food market is seeing a rise in demand for gluten-free and plant-based options. This shift is fueled by cultural shifts towards sustainable and ethical consumption, as well as a growing awareness of food intolerances and allergies. Brands that offer these alternatives are gaining traction, with consumers seeking healthier and environmentally-friendly options.

Trends in the market: In the United States, the Bread & Cereal Products Market is experiencing a shift towards healthier and more sustainable options. Consumers are increasingly seeking out products made with whole grains, non-GMO ingredients, and organic certifications. This trend is driven by a growing awareness of the benefits of a healthy diet and concerns about the environmental impact of food production. Additionally, there is a rising demand for gluten-free and plant-based options. These trends are likely to continue as consumers prioritize health and sustainability in their food choices. Industry stakeholders must adapt to these changing preferences by offering a wider range of options and transparent labeling to meet the demands of today's health-conscious consumers.

Local special circumstances: In the United States, the Bread & Cereal Products market is heavily influenced by consumer preferences for convenience and health. This has led to the rise of online grocery shopping and a demand for healthier and more sustainable options. Furthermore, strict regulations on food labeling and packaging have shaped consumer behavior and the product offerings of companies in this market. Additionally, the diverse cultural influences in the US have resulted in a wide range of product variations and flavors, catering to different regional tastes and preferences.

Underlying macroeconomic factors: The Bread & Cereal Products Market in the United States is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and government policies. The overall economic health of the country, as well as global economic trends, can impact the demand for bread and cereal products. For example, during times of economic downturn, consumers may opt for cheaper alternatives, leading to a decrease in sales. In addition, government policies such as trade agreements and tariffs can affect the availability and cost of imported ingredients used in these products, ultimately impacting market performance. Furthermore, changing consumer preferences and dietary trends, such as a shift towards healthier options, can also influence the demand for bread and cereal products in the United States.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.