Soft Drinks - Lebanon

The Soft Drinks market in Lebanon has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences for healthier and more natural beverages have led to a shift towards non-carbonated and low-sugar options. Additionally, the unique local circumstances in Lebanon, such as a growing tourism industry and a young population, have contributed to the growth of the Soft Drinks market. Customer preferences for healthier and more natural beverages have been a major driver of the Soft Drinks market in Lebanon. Consumers are increasingly seeking beverages that are low in sugar and free from artificial additives. This trend is in line with global consumer preferences for healthier options, as people become more health-conscious and aware of the potential negative effects of sugary drinks. As a result, there has been a significant increase in the demand for non-carbonated beverages, such as fruit juices, herbal teas, and bottled water. In addition to changing customer preferences, the unique local circumstances in Lebanon have also contributed to the growth of the Soft Drinks market. Lebanon is known for its vibrant tourism industry, with millions of visitors coming to the country each year. This has created a demand for a wide range of beverages to cater to the diverse tastes of tourists from around the world. Soft drink manufacturers have capitalized on this opportunity by offering a variety of flavors and options to attract both local and international consumers. Furthermore, Lebanon has a young population, with a large percentage of its residents being under the age of 30. This demographic group is more likely to consume soft drinks and other beverages, contributing to the overall growth of the market. The youth population is also more open to trying new and innovative products, which has led to the introduction of unique and exotic flavors in the Soft Drinks market. In terms of underlying macroeconomic factors, the stability of the Lebanese economy has played a role in the growth of the Soft Drinks market. Despite political and social challenges, the country has maintained a stable economic environment, which has attracted foreign investment and supported the growth of various industries, including the Soft Drinks sector. Additionally, the government has implemented policies to promote economic growth and attract foreign investors, which has further contributed to the development of the market. In conclusion, the Soft Drinks market in Lebanon has been growing due to changing customer preferences for healthier and more natural beverages, as well as the unique local circumstances in the country. The demand for non-carbonated and low-sugar options has led to an increase in the consumption of fruit juices, herbal teas, and bottled water. The vibrant tourism industry and young population have also contributed to the growth of the market. Additionally, the stability of the Lebanese economy and government policies to promote economic growth have supported the development of the Soft Drinks sector.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.