Ready-to-Drink (RTD) Coffee & Tea - Lebanon

The Ready-to-Drink (RTD) Coffee & Tea market in Lebanon has been experiencing significant growth in recent years.

Customer preferences: Customers in Lebanon have shown a growing preference for convenient and on-the-go beverage options. This is reflected in the increasing demand for ready-to-drink coffee and tea products. The fast-paced lifestyle of consumers in Lebanon has led to a rise in the popularity of RTD beverages, as they offer a quick and easy way to enjoy coffee and tea without the need for brewing or steeping.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Lebanon is the growing popularity of cold brew coffee. Cold brew coffee has gained traction among consumers due to its smooth and less acidic taste compared to traditional hot brewed coffee. The demand for cold brew coffee has led to the introduction of a variety of RTD cold brew coffee options in the market, catering to different consumer preferences. Another trend in the market is the increasing demand for natural and healthier RTD coffee and tea products. Consumers in Lebanon are becoming more health-conscious and are looking for beverages that are made with natural ingredients and have reduced sugar content. As a result, there has been a rise in the availability of RTD coffee and tea products that are made with organic and natural ingredients, as well as those that are low in sugar or have alternative sweeteners.

Local special circumstances: Lebanon has a strong coffee culture, with coffee being an integral part of social gatherings and daily routines. The popularity of coffee in Lebanon has contributed to the growth of the RTD Coffee & Tea market, as consumers look for convenient ways to enjoy their favorite beverage. Additionally, Lebanon has a vibrant café culture, with numerous coffee shops and cafes offering a wide range of coffee and tea options. This has created a favorable environment for the growth of the RTD Coffee & Tea market, as consumers are already familiar with and enjoy coffee and tea-based beverages.

Underlying macroeconomic factors: Lebanon has a relatively young population, with a high percentage of millennials. This demographic group is known for its preference for convenience and on-the-go products, which has contributed to the growth of the RTD Coffee & Tea market. Additionally, Lebanon has a relatively stable economy, which has provided a conducive environment for the growth of the beverage industry as a whole. The availability of disposable income among consumers has also played a role in driving the demand for RTD coffee and tea products. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Lebanon is experiencing growth due to customer preferences for convenience, the popularity of cold brew coffee, the demand for natural and healthier options, the strong coffee culture in the country, and underlying macroeconomic factors such as a young population and a stable economy.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.