Bottled Water - Lebanon

The Bottled Water market in Lebanon has been experiencing significant growth in recent years.

Customer preferences: Lebanese consumers have shown a strong preference for bottled water due to concerns over the quality and safety of tap water. This preference is driven by the perception that bottled water is cleaner and healthier than tap water. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumption.

Trends in the market: One of the key trends in the bottled water market in Lebanon is the increasing demand for premium and flavored bottled water. Consumers are willing to pay a premium for bottled water that offers unique flavors and enhanced health benefits. This trend is driven by the growing health consciousness among consumers and their desire for more variety in their beverage choices. Another trend in the market is the rise of eco-friendly packaging options. Lebanese consumers are becoming more environmentally conscious and are actively seeking out bottled water brands that use sustainable packaging materials. This trend is in line with the global movement towards reducing plastic waste and promoting recycling.

Local special circumstances: Lebanon has a hot and dry climate, which contributes to the high demand for bottled water. The hot weather conditions make it necessary for consumers to stay hydrated throughout the day, leading to increased consumption of bottled water. Additionally, Lebanon has a strong tourism industry, with many visitors coming from countries where tap water is not safe to drink. This further boosts the demand for bottled water in the country.

Underlying macroeconomic factors: Lebanon has been facing economic challenges in recent years, including high inflation and a weak currency. This has had an impact on consumer spending habits, with many consumers opting for more affordable bottled water options. However, despite these challenges, the bottled water market has remained resilient due to the essential nature of the product and the strong consumer demand. In conclusion, the Bottled Water market in Lebanon is driven by customer preferences for safe and convenient drinking water. The market is characterized by trends such as the demand for premium and flavored bottled water, as well as the adoption of eco-friendly packaging options. The local climate and tourism industry also contribute to the high demand for bottled water. Despite economic challenges, the market has continued to grow due to the essential nature of the product and the strong consumer demand.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.