Ready-to-Drink (RTD) Coffee - Lebanon

The Ready-to-Drink (RTD) Coffee market in Lebanon has been experiencing significant growth in recent years.

Customer preferences: Lebanese consumers are increasingly seeking convenience and on-the-go options, which has contributed to the rising popularity of RTD coffee. With busy lifestyles and a growing coffee culture, consumers are looking for quick and easy ways to enjoy their favorite beverage. RTD coffee provides a convenient solution, allowing consumers to enjoy a high-quality coffee experience without the need for brewing or preparation.

Trends in the market: One of the key trends in the RTD coffee market in Lebanon is the increasing demand for premium and specialty products. Lebanese consumers are becoming more discerning when it comes to their coffee choices, and they are willing to pay a premium for high-quality and unique flavors. This trend is driving innovation in the market, with companies introducing new and exciting flavors to cater to consumer preferences. Another trend in the market is the growing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smooth and less acidic flavor profile. This method of brewing has gained traction among Lebanese consumers who appreciate the smooth taste and lower acidity of cold brew coffee. As a result, many RTD coffee brands in Lebanon have started offering cold brew options to cater to this growing demand.

Local special circumstances: Lebanon has a strong coffee culture, with coffee being an integral part of social gatherings and daily life. Lebanese consumers have a deep appreciation for coffee and are willing to explore different varieties and flavors. This cultural aspect has contributed to the growth of the RTD coffee market in the country, as consumers are open to trying new and innovative coffee products.

Underlying macroeconomic factors: Lebanon has a relatively young population, with a large percentage of the population falling within the millennial and Generation Z age groups. These younger consumers are more open to trying new products and are driving the demand for RTD coffee. Additionally, Lebanon has a growing urban population, which further fuels the demand for convenient and on-the-go options. Furthermore, the increasing number of cafes and coffee shops in Lebanon has also contributed to the growth of the RTD coffee market. These establishments serve as a platform for consumers to discover and explore different coffee flavors, which in turn drives the demand for RTD coffee products. In conclusion, the Ready-to-Drink (RTD) Coffee market in Lebanon is experiencing growth due to the increasing preference for convenience, the demand for premium and specialty products, and the popularity of cold brew coffee. The strong coffee culture in Lebanon, along with the young and urban population, are key factors driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.