Juices - Lebanon

The Juices market in Lebanon has been experiencing significant growth in recent years.

Customer preferences: Lebanese consumers have shown a growing preference for healthier beverage options, and this has led to an increased demand for juices. With rising awareness about the importance of a balanced diet and the health benefits of consuming fruits and vegetables, more people are incorporating juices into their daily routines. Additionally, the convenience of ready-to-drink juices has also contributed to their popularity among busy urban consumers.

Trends in the market: One of the key trends in the Lebanese Juices market is the shift towards natural and organic products. Consumers are increasingly seeking out juices that are made from fresh, locally sourced fruits and vegetables, with no added preservatives or artificial ingredients. This trend aligns with the global movement towards clean label products and reflects the growing desire for healthier and more sustainable options. Another trend in the market is the diversification of juice flavors. While traditional flavors such as orange and apple remain popular, there has been a surge in demand for more exotic and unique flavors. Lebanese consumers are becoming more adventurous in their taste preferences and are seeking out juices that offer a wider variety of flavors, such as pomegranate, mango, and mixed berry.

Local special circumstances: Lebanon is known for its rich agricultural heritage and fertile soil, which allows for the cultivation of a wide variety of fruits and vegetables. This abundance of fresh produce has played a significant role in the development of the Juices market in the country. Local juice manufacturers have access to a wide range of high-quality ingredients, which enables them to produce juices that are both delicious and nutritious. This has helped to establish Lebanon as a hub for juice production in the region.

Underlying macroeconomic factors: Lebanon's growing middle class and increasing disposable incomes have also contributed to the growth of the Juices market. As consumers have more purchasing power, they are able to afford premium juice products and are willing to spend more on healthier options. Additionally, the tourism industry in Lebanon has been booming in recent years, attracting visitors from around the world. This has created a demand for local products, including juices, as tourists seek to experience the authentic flavors of the country. In conclusion, the Juices market in Lebanon is experiencing growth due to changing customer preferences towards healthier options, the diversification of juice flavors, the country's agricultural heritage, and the increasing disposable incomes of consumers. These factors, along with the growing tourism industry, have created a favorable environment for the development of the Juices market in Lebanon.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.