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Soft Drinks - Singapore

Singapore
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$1.06bn in 2025.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.31bn in 2025.
  • Revenue, combined amounts to US$2.36bn in 2025.
  • The revenue, at home is expected to grow annually by 1.65% (CAGR 2025-2029).
  • In global comparison, most revenue, at home is generated United States (US$115bn in 2025).
  • In relation to total population figures, the average revenue per capita, at home of US$179.95 are generated in 2025.
  • In the Soft Drinks market, volume, at home is expected to amount to 465.24m L by 2025.
  • Volume, out-of-home is expected to amount to 217.58m L in 2025.
  • Volume, combined is expected to amount to 682.83m L in 2025.
  • The Soft Drinks market is expected to show a volume growth, at home of -0.3% in 2026.
  • The average volume per person, at home in the Soft Drinks market is expected to amount to 79.25L in 2025.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

  • Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
  • Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
  • Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.
In-Scope
  • Carbonated Soft Drinks (Cola, Lemonade etc.)
  • Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
  • Energy & Sports Drinks
Out-Of-Scope
  • Hot Drinks
  • Powdered drink mixes and syrups (e.g. Post-Mix Drinks)
Soft Drinks: market data & analysis - Cover

Market Insights report

Soft Drinks: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update:

    Source: Statista Market Insights

    Most recent update:

    Source: Statista Market Insights

    Volume

    Most recent update:

    Source: Statista Market Insights

    Most recent update:

    Source: Statista Market Insights

    Price

    Most recent update:

    Source: Statista Market Insights

    Demographics

    Most recent update:

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Key Players

    Most recent update:

    Source: Statista Market Insights

    Sales Channels

    Most recent update:

    Source: Statista Market Insights

    Global Comparison

    Most recent update:

    Source: Statista Market Insights

    Analyst Opinion

    The Soft Drinks market in Singapore has been experiencing steady growth in recent years.

    Customer preferences:
    Singaporeans have a strong preference for soft drinks, which has contributed to the growth of the market. Soft drinks are seen as refreshing and convenient beverages that can be enjoyed at any time. Additionally, the younger generation in Singapore has a higher disposable income and a desire for variety, leading to increased consumption of soft drinks.

    Trends in the market:
    One of the key trends in the Soft Drinks market in Singapore is the growing demand for healthier options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar and calories. As a result, there has been a rise in the popularity of natural and organic soft drinks, as well as those that contain no artificial sweeteners or preservatives. This trend is driven by the increasing awareness of the negative health effects of excessive sugar consumption. Another trend in the market is the growing popularity of functional soft drinks. These beverages are formulated with added vitamins, minerals, or other ingredients that provide specific health benefits. Functional soft drinks cater to consumers who are looking for more than just a refreshing beverage and are willing to pay a premium for the added benefits.

    Local special circumstances:
    Singapore is a highly urbanized country with a fast-paced lifestyle. This has led to an increased demand for on-the-go and convenience products, including soft drinks. Consumers in Singapore often opt for ready-to-drink beverages that can be easily consumed while on the move or during their busy work schedules.

    Underlying macroeconomic factors:
    The growth of the Soft Drinks market in Singapore can also be attributed to the country's strong economy and high disposable income levels. Singapore has a high standard of living and consumers are willing to spend on indulgences such as soft drinks. Additionally, the tourism industry in Singapore plays a significant role in driving the demand for soft drinks, as tourists often seek familiar and refreshing beverages during their visits. In conclusion, the Soft Drinks market in Singapore is experiencing growth due to customer preferences for refreshing and convenient beverages, as well as the increasing demand for healthier and functional options. The local special circumstances of Singapore's urbanized and fast-paced lifestyle contribute to the popularity of soft drinks as on-the-go and convenience products. The country's strong economy and high disposable income levels also play a role in driving the demand for soft drinks.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update:

    Source: Statista Market Insights

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