Ready-to-Drink (RTD) Tea - Lebanon

The Ready-to-Drink (RTD) Tea market in Lebanon has experienced significant growth in recent years. Customer preferences for healthier beverage options, coupled with the convenience of ready-to-drink products, have contributed to the increasing demand for RTD tea in the country.

Customer preferences: Lebanese consumers have shown a growing interest in healthier beverage options, which has fueled the demand for RTD tea. With increasing awareness about the health benefits of tea, consumers are opting for ready-to-drink options that offer convenience without compromising on quality. RTD tea provides a refreshing alternative to carbonated drinks and is perceived as a healthier choice due to its natural ingredients and lower sugar content.

Trends in the market: One of the key trends in the RTD tea market in Lebanon is the introduction of new flavors and variants. Manufacturers are constantly innovating to cater to the diverse tastes and preferences of consumers. Flavors such as green tea, black tea, herbal tea, and fruit-infused tea are gaining popularity among Lebanese consumers. Additionally, there is a growing trend of incorporating local ingredients and traditional flavors into RTD tea products, which appeals to the local consumer base. Another trend in the market is the increasing availability of premium RTD tea products. Lebanese consumers are willing to pay a premium for high-quality and unique tea blends. This has led to the emergence of artisanal and specialty RTD tea brands in the market. These brands focus on providing a premium experience to consumers through the use of premium ingredients, unique packaging, and sophisticated flavors.

Local special circumstances: Lebanon has a rich tea-drinking culture, with tea being a popular beverage choice among the local population. The consumption of tea is deeply ingrained in Lebanese social customs and is often served as a gesture of hospitality. This cultural preference for tea has created a favorable environment for the growth of the RTD tea market in the country. Furthermore, Lebanon's warm climate makes RTD tea a refreshing and thirst-quenching option, particularly during the hot summer months. The convenience of ready-to-drink products allows consumers to enjoy their favorite tea flavors on-the-go, further driving the demand for RTD tea in the country.

Underlying macroeconomic factors: Lebanon's growing middle class and increasing disposable income have also contributed to the growth of the RTD tea market. As consumers have more purchasing power, they are willing to spend on premium and healthier beverage options. Additionally, the expanding retail sector and the proliferation of modern trade channels have made RTD tea products more accessible to a wider consumer base. In conclusion, the Ready-to-Drink (RTD) Tea market in Lebanon is experiencing growth due to customer preferences for healthier beverage options, the introduction of new flavors and variants, the availability of premium products, local cultural preferences for tea, and the country's warm climate. These factors, coupled with the underlying macroeconomic factors of a growing middle class and increasing disposable income, have created a favorable market environment for the RTD tea industry in Lebanon.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.