Non-Alcoholic Drinks - Northern Africa

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$18.75bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$5.32bn in 2024.
Revenue, combined amounts to US$24.07bn in 2024.
The revenue, at home is expected to grow annually by 11.75% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$71.86 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 22.70bn L by 2024.
Volume, out-of-home is expected to amount to 1.82bn L in 2024.
Volume, combined is expected to amount to 24.52bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.5% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 87.02L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Northern Africa is experiencing significant growth and development in recent years. Customer preferences in Northern Africa are shifting towards healthier beverage options, which has led to an increase in the demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar, natural, and free from artificial additives. This has resulted in a rise in the consumption of fruit juices, herbal teas, and flavored water. Additionally, there is a growing demand for functional beverages that offer specific health benefits, such as energy drinks and sports drinks. One of the key trends in the market is the increasing popularity of local and traditional beverages. Northern Africa is known for its rich cultural heritage and diverse culinary traditions. Consumers are increasingly embracing traditional beverages such as hibiscus tea, mint tea, and date juice. These beverages are not only seen as a part of the local culture but also as healthier alternatives to carbonated soft drinks. Another trend in the market is the growing popularity of ready-to-drink (RTD) beverages. Convenience is a key factor driving consumer choices, and RTD beverages provide a quick and easy option for on-the-go consumption. This trend is particularly evident in urban areas, where consumers have busy lifestyles and are looking for convenient options that fit their fast-paced lives. Local special circumstances in Northern Africa also contribute to the development of the non-alcoholic drinks market. The region has a young and growing population, which presents a significant consumer base for beverage companies. Additionally, Northern Africa has a warm climate, making non-alcoholic drinks a popular choice for refreshment and hydration. Underlying macroeconomic factors also play a role in the development of the market. Economic growth and rising disposable incomes have increased consumer purchasing power, allowing them to spend more on beverages. Furthermore, urbanization and changing lifestyles have led to an increase in the demand for packaged and convenience beverages. In conclusion, the Non-Alcoholic Drinks market in Northern Africa is witnessing growth and development due to changing customer preferences, the popularity of local and traditional beverages, the rise of RTD beverages, local special circumstances, and underlying macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.