Ready-to-Drink (RTD) Coffee - Northern Africa

The Ready-to-Drink (RTD) Coffee market in Northern Africa is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in Northern Africa are shifting towards convenience and on-the-go products, which has fueled the demand for RTD coffee. As consumers lead increasingly busy lifestyles, they are seeking quick and convenient options for their caffeine fix. RTD coffee provides a convenient solution, allowing consumers to enjoy their favorite coffee beverages without the need for brewing or preparation. Trends in the market further support the growth of RTD coffee in Northern Africa. The rise of urbanization and the expansion of the middle class have led to increased disposable income and changing consumer habits. As a result, there is a growing demand for premium and specialty coffee products, including RTD options. Additionally, the influence of Western coffee culture and the popularity of coffee shop chains have also contributed to the rise of RTD coffee consumption in the region. Local special circumstances in Northern Africa also play a role in the development of the RTD coffee market. The region has a strong tea-drinking culture, but there is a growing interest in coffee among younger generations. This shift in preference presents a significant opportunity for RTD coffee brands to capture a new and expanding market. Underlying macroeconomic factors, such as economic growth and increasing urbanization, have created a favorable environment for the RTD coffee market in Northern Africa. As economies in the region continue to grow and urban areas expand, there is a larger consumer base with the purchasing power to afford RTD coffee products. Additionally, the region's favorable climate for coffee cultivation and production also contributes to the availability and affordability of coffee-based beverages. Overall, the Ready-to-Drink (RTD) Coffee market in Northern Africa is experiencing growth due to changing customer preferences, market trends, local circumstances, and macroeconomic factors. The convenience and on-the-go nature of RTD coffee products, coupled with the rising interest in coffee among younger generations and the influence of Western coffee culture, have created a significant opportunity for brands in the region. With the support of a growing economy and expanding urban areas, the RTD coffee market in Northern Africa is poised for continued development and success.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.