Juices - Northern Africa

The Juices market in Northern Africa has been experiencing steady growth in recent years, driven by changing consumer preferences and increasing health consciousness. Customer preferences in the Juices market have shifted towards healthier options, with a growing demand for natural and organic juices. Consumers are becoming more aware of the benefits of consuming fresh fruits and vegetables, and are looking for products that are free from additives and preservatives. This trend is in line with global market preferences, as consumers worldwide are increasingly seeking healthier beverage options. Trends in the Juices market in Northern Africa also reflect the region's unique cultural and culinary traditions. Citrus fruits, such as oranges and lemons, are widely grown and consumed in the region, and their juices are popular choices among consumers. Additionally, juices made from local fruits, such as pomegranates and dates, are gaining popularity both domestically and internationally. These local flavors provide a unique selling point for Northern African juice producers, and contribute to the overall growth of the market in the region. Local special circumstances, such as the availability and affordability of fruits, also play a role in the development of the Juices market in Northern Africa. The region benefits from a favorable climate for fruit cultivation, which ensures a steady supply of fresh produce. Additionally, the relatively low cost of fruits in the region makes it more affordable for consumers to purchase juices on a regular basis. This combination of factors contributes to the growth of the market, as consumers are able to access and afford a wide variety of juice options. Underlying macroeconomic factors, such as population growth and rising disposable incomes, are also driving the development of the Juices market in Northern Africa. The region has a young and growing population, which translates into a larger consumer base for juice products. Additionally, as incomes rise, consumers have more disposable income to spend on non-essential items, such as juices. This increased purchasing power contributes to the overall growth of the market, as consumers are able to afford a wider range of juice options. In conclusion, the Juices market in Northern Africa is developing in response to changing consumer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards healthier options, the popularity of local flavors, and the availability and affordability of fruits all contribute to the growth of the market in the region. As the region's population continues to grow and incomes rise, the Juices market in Northern Africa is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.