Ready-to-Drink (RTD) Tea - Northern Africa

Northern Africa

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Tea market amounts to US$161.20m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$18.76m in 2024.
Revenue, combined amounts to US$180.00m in 2024.
The revenue, at home is expected to grow annually by 13.98% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$24bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.62 are generated in 2024.
In the Ready-to-Drink (RTD) Tea market, volume, at home is expected to amount to 107.60m L by 2024.
Volume, out-of-home is expected to amount to 4.90m L in 2024.
Volume, combined is expected to amount to 112.50m L in 2024.
The Ready-to-Drink (RTD) Tea market is expected to show a volume growth, at home of 4.6% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Tea market is expected to amount to 0.41L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Tea market in Northern Africa is experiencing significant growth due to changing customer preferences and emerging trends in the market. Customer preferences in the RTD Tea market in Northern Africa are shifting towards healthier beverage options, with consumers increasingly seeking out products that are low in sugar and artificial ingredients. This trend is driven by a growing awareness of the health benefits of tea, as well as a desire for more natural and clean label products. As a result, there is a rising demand for RTD teas that are made from high-quality tea leaves and contain natural sweeteners or no added sugar. In addition to health-conscious preferences, convenience is also a key factor driving the growth of the RTD Tea market in Northern Africa. Busy lifestyles and on-the-go consumption habits have led to an increased demand for ready-to-drink beverages that can be easily consumed anytime and anywhere. RTD teas provide a convenient option for consumers who want to enjoy the refreshing taste of tea without the need for brewing or steeping. One of the key trends in the RTD Tea market in Northern Africa is the introduction of innovative flavors and blends. Manufacturers are constantly launching new and unique tea flavors to cater to the diverse taste preferences of consumers. This includes traditional flavors such as green tea and black tea, as well as more exotic flavors like hibiscus, mint, and citrus. The availability of a wide range of flavors helps to attract and retain customers, as they can choose from a variety of options based on their personal preferences. Another trend in the market is the increasing popularity of functional RTD teas. These products are formulated with added ingredients that offer specific health benefits, such as antioxidants, vitamins, and minerals. Functional RTD teas cater to consumers who are looking for beverages that not only taste good but also provide additional health benefits. This trend is driven by a growing interest in wellness and self-care, as well as a desire for products that support overall well-being. Local special circumstances in Northern Africa, such as the hot climate and cultural preferences for tea consumption, contribute to the growth of the RTD Tea market. The region's warm weather makes RTD teas a popular choice among consumers who are looking for refreshing and hydrating beverages. Additionally, tea has a long-standing cultural significance in Northern Africa, with a rich history of tea consumption and traditions. This cultural preference for tea creates a favorable environment for the growth of the RTD Tea market. Underlying macroeconomic factors, such as population growth, urbanization, and increasing disposable incomes, also play a role in the development of the RTD Tea market in Northern Africa. As the population continues to grow and more people move to urban areas, the demand for convenient and ready-to-drink beverages is expected to increase. Rising disposable incomes enable consumers to spend more on premium and healthier beverage options, further driving the growth of the RTD Tea market. In conclusion, the Ready-to-Drink (RTD) Tea market in Northern Africa is witnessing growth due to changing customer preferences, including a shift towards healthier options and a demand for convenience. Innovative flavors, functional ingredients, and local cultural preferences also contribute to the development of the market. Underlying macroeconomic factors, such as population growth and increasing disposable incomes, further support the growth of the RTD Tea market in Northern Africa.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.