Non-Alcoholic Drinks - India | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$15.55bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$2.25bn in 2024.
Revenue, combined amounts to US$17.79bn in 2024.
The revenue, at home is expected to grow annually by 4.52% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$10.78 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 33.09bn L by 2024.
Volume, out-of-home is expected to amount to 742.50m L in 2024.
Volume, combined is expected to amount to 33.84bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.4% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 22.95L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in India has been experiencing significant growth in recent years.

Customer preferences: Indian consumers have been increasingly health-conscious, leading to a rise in demand for non-alcoholic drinks. This trend can be attributed to several factors, including a growing awareness of the negative health effects of consuming alcohol, a desire for healthier beverage options, and a shift towards a more wellness-focused lifestyle. Additionally, the large youth population in India has been driving the demand for non-alcoholic drinks, as they are more likely to prioritize health and wellness.

Trends in the market: One of the major trends in the Indian non-alcoholic drinks market is the increasing popularity of functional beverages. These beverages are formulated with added vitamins, minerals, and other beneficial ingredients that offer specific health benefits. Functional beverages such as energy drinks, sports drinks, and herbal teas have gained traction among health-conscious consumers in India. Additionally, there has been a growing demand for natural and organic non-alcoholic drinks, as consumers are becoming more conscious of the ingredients used in their beverages. Another trend in the market is the rise of ready-to-drink (RTD) beverages. RTD beverages are pre-packaged drinks that are ready for immediate consumption. These beverages offer convenience to consumers, especially those with busy lifestyles who are looking for quick and easy refreshment options. RTD beverages such as bottled juices, iced teas, and flavored water have become increasingly popular in India.

Local special circumstances: India has a rich cultural heritage with diverse regional preferences when it comes to beverages. For example, traditional Indian drinks like lassi, nimbu pani, and masala chai continue to be popular among Indian consumers. These traditional drinks are often made with locally sourced ingredients and offer unique flavors that cater to the local taste preferences.

Underlying macroeconomic factors: India's growing economy and rising disposable incomes have contributed to the growth of the non-alcoholic drinks market. As more consumers have the financial means to afford premium and healthier beverage options, the demand for non-alcoholic drinks has increased. Additionally, the rapid urbanization in India has led to a shift in consumer lifestyles, with more people opting for on-the-go and convenience-oriented products, which has further fueled the demand for non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in India has been driven by changing customer preferences towards healthier options, the rise of functional and RTD beverages, the influence of local cultural preferences, and the underlying macroeconomic factors of a growing economy and rising disposable incomes. As the market continues to evolve, it is expected that the demand for non-alcoholic drinks in India will continue to grow.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.