Bottled Water - Northern Africa

The Bottled Water market in Northern Africa has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards healthier beverage options, leading to an increased demand for bottled water. Consumers are becoming more health-conscious and are opting for bottled water as a safer and more convenient alternative to tap water. Additionally, the rise in disposable income levels in the region has allowed consumers to spend more on premium bottled water brands. One of the key trends in the market is the growing popularity of flavored and functional bottled water. Consumers are seeking variety in their beverage choices and are attracted to flavored water options that offer a refreshing taste. Furthermore, functional bottled water, such as those infused with vitamins or minerals, are gaining traction among health-conscious consumers who are looking for additional health benefits from their beverages. Local special circumstances in Northern Africa also contribute to the growth of the bottled water market. The region's arid climate and limited access to clean drinking water make bottled water a necessity for many residents. The lack of reliable infrastructure for tap water distribution further drives the demand for bottled water. Additionally, the tourism industry plays a significant role in the market, as tourists often prefer to consume bottled water to ensure their safety and avoid potential health risks. Underlying macroeconomic factors also play a role in the development of the bottled water market in Northern Africa. The region has experienced economic growth, resulting in an expanding middle class with higher purchasing power. This has led to an increase in consumer spending on non-essential goods, including bottled water. Furthermore, urbanization and population growth in the region have created a larger consumer base for the market. In conclusion, the Bottled Water market in Northern Africa is witnessing growth due to changing customer preferences towards healthier beverages, the popularity of flavored and functional bottled water, local special circumstances such as limited access to clean drinking water, and underlying macroeconomic factors such as economic growth and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.