Ready-to-Drink (RTD) Coffee & Tea - Northern Africa

The Ready-to-Drink (RTD) Coffee & Tea market in Northern Africa has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverages have driven the demand for RTD coffee and tea products in the region. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of this market. Customer preferences in Northern Africa have shifted towards healthier and more convenient beverage options. As consumers become more health-conscious, they are increasingly seeking out beverages that offer functional benefits, such as natural ingredients and added vitamins. RTD coffee and tea products have gained popularity as they provide a convenient and refreshing alternative to traditional hot beverages. The grab-and-go nature of these products appeals to busy consumers who are looking for quick and easy options. Trends in the RTD Coffee & Tea market in Northern Africa include the introduction of new flavors and product innovations. Manufacturers are constantly launching new and exciting flavors to cater to the diverse tastes of consumers in the region. Additionally, there has been a growing trend towards premium and specialty RTD coffee and tea products. This can be attributed to the rising disposable incomes and changing lifestyles of consumers in Northern Africa. Local special circumstances in Northern Africa, such as a hot climate and a strong coffee and tea culture, have also contributed to the growth of the RTD Coffee & Tea market. The region experiences high temperatures for a significant part of the year, making cold beverages a popular choice among consumers. Additionally, coffee and tea are deeply ingrained in the culture of Northern Africa, and the introduction of RTD options allows consumers to enjoy their favorite beverages in a convenient and portable format. Underlying macroeconomic factors, such as population growth and urbanization, have played a role in the development of the RTD Coffee & Tea market in Northern Africa. The region has a young and growing population, which presents a large consumer base for RTD beverage products. Furthermore, rapid urbanization has led to changes in consumer lifestyles and preferences, with a greater emphasis on convenience and on-the-go options. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Northern Africa is developing due to customer preferences for convenient and on-the-go beverages, the introduction of new flavors and product innovations, local special circumstances such as a hot climate and strong coffee and tea culture, and underlying macroeconomic factors such as population growth and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.