Juices - Australia

The Juices market in Australia has experienced significant growth in recent years, driven by changing consumer preferences and a growing emphasis on health and wellness.

Customer preferences: Consumers in Australia are increasingly seeking healthier beverage options, which has led to a rise in demand for juices. Juices are perceived as a natural and nutritious choice, as they are often made from real fruits and contain essential vitamins and minerals. Additionally, the convenience of packaged juices appeals to busy consumers who are looking for quick and easy ways to incorporate fruits into their diet.

Trends in the market: One of the key trends in the Australian Juices market is the growing popularity of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract juice from fruits and vegetables, which helps to retain more nutrients compared to traditional methods of juicing. This trend is driven by the increasing interest in raw and organic food products, as well as the desire for premium and high-quality beverages. Cold-pressed juices are often positioned as a healthier alternative to regular juices, and they command a higher price point in the market. Another trend in the Australian Juices market is the rise of functional juices. Functional juices are formulated with added ingredients such as probiotics, antioxidants, or superfoods, which offer specific health benefits. These juices cater to consumers who are looking for targeted solutions to their health concerns, such as boosting immunity or improving digestion. The demand for functional juices is driven by the growing awareness of the link between nutrition and overall well-being.

Local special circumstances: Australia's climate and geography make it an ideal location for fruit cultivation, which contributes to the availability of a wide variety of fruits for juice production. The country is known for its citrus fruits, such as oranges and lemons, as well as tropical fruits like mangoes and pineapples. This abundance of fresh produce allows Australian juice manufacturers to source local ingredients and promote the use of domestically grown fruits, which resonates with consumers who prioritize supporting local businesses and reducing food miles.

Underlying macroeconomic factors: The growing health and wellness trend in Australia is supported by a strong economy and increasing disposable incomes. As consumers become more health-conscious, they are willing to spend more on premium and healthier beverage options, including juices. Additionally, the rise of e-commerce has made it easier for consumers to access a wide range of juices, including niche and specialty products that may not be available in traditional retail channels. The convenience and accessibility of online shopping have contributed to the growth of the Juices market in Australia. In conclusion, the Juices market in Australia is experiencing growth due to changing consumer preferences towards healthier beverage options. The demand for cold-pressed and functional juices reflects the increasing interest in premium and high-quality products that offer specific health benefits. Australia's climate and geography provide a favorable environment for fruit cultivation, allowing local juice manufacturers to promote the use of domestically grown fruits. The strong economy and increasing disposable incomes in Australia support the growth of the Juices market, while the rise of e-commerce has made juices more accessible to consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.