Processed & Frozen Vegetables - Gambia

Gambia

Highlights

Revenue in the Processed & Frozen Vegetables market amounts to US$7.32m in 2024. The market is expected to grow annually by 7.82% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$58bn in 2024).
In relation to total population figures, per person revenues of US$2.58 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 5.11m kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 1.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Processed & Frozen Vegetables Market in Gambia has seen minimal growth, influenced by factors such as low consumer awareness and limited availability of technology. However, with increasing health consciousness and the convenience of frozen options, the market is expected to experience a gradual growth rate.

Customer preferences: The increasing popularity of plant-based diets and the growing awareness of the environmental impact of meat consumption are driving the demand for processed and frozen vegetable products. This trend is particularly evident in Gambia, where a large portion of the population follows a vegetarian or vegan diet. Furthermore, the convenience and longer shelf life of frozen vegetables align with the busy lifestyles of modern consumers, making them a preferred option in the evolving food market.

Trends in the market: In Gambia, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is experiencing an increase in demand for healthy, convenient and sustainable food options. This trend is driven by rising health consciousness and busy lifestyles. As a result, there is a growing demand for frozen vegetables, which offer longer shelf life and ease of preparation. Additionally, there is a shift towards plant-based diets, leading to a rise in consumption of processed vegetables such as veggie burgers, frozen cauliflower rice, and vegetable-based snacks. This trend is expected to continue as consumers become more health-conscious and seek out convenient and sustainable food options. Industry stakeholders should focus on developing innovative and sustainable products to cater to this growing demand. Furthermore, they should also consider expanding their distribution channels to reach a wider consumer base and stay ahead of the competition.

Local special circumstances: In Gambia, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by the country's geography and climate. Being a small country with limited arable land, the demand for processed and frozen vegetables is high due to the short growing season and limited availability of fresh produce. Additionally, the government's efforts to promote food security and reduce post-harvest losses have further boosted the market. The market is also influenced by the country's cultural preference for stews and soups, which often include frozen vegetables as a key ingredient.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with strong economic growth and stable fiscal policies are experiencing higher demand for processed and frozen vegetables, as consumers have higher purchasing power and are more willing to spend on convenience and healthy food options. On the other hand, regions with economic instability and weak fiscal policies may see slower market growth due to lower consumer spending and reduced investments in the food industry. Additionally, the rise in health-consciousness and the increasing trend of plant-based diets are also driving the demand for processed and frozen vegetables, as they are considered healthier alternatives to traditional processed foods.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.