Processed & Frozen Vegetables - Brazil

Brazil

Highlights

Revenue in the Processed & Frozen Vegetables market amounts to JP¥539.70bn in 2024. The market is expected to grow annually by 3.42% (CAGR 2024-2029).
In global comparison, most revenue is generated China (JP¥9tn in 2024).
In relation to total population figures, per person revenues of JP¥2.48k are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 2.20bn kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 9.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

Brazil's Processed & Frozen Vegetables Market has seen minimal growth due to factors such as decreasing consumption of unhealthy foods, rising health consciousness among consumers, and the ease of preparing fresh vegetables at home.

Customer preferences: The popularity of plant-based diets in Brazil has led to a growing demand for processed and frozen vegetables as a convenient and healthy option. Additionally, the increasing adoption of Western dietary habits among younger Brazilians has further boosted the market. As a result, there has been a rise in the availability of international frozen vegetable brands in the country. This trend is also driven by the growing number of working individuals who seek quick and easy meal options.

Trends in the market: In Brazil, there is a growing demand for processed and frozen vegetables, driven by the increasing consumer preference for convenience and healthy food options. This trend is expected to continue, with the market projected to grow at a CAGR of 4.2% from 2020 to 2025. Additionally, there is a rising trend of using locally sourced and sustainable vegetables, in line with the growing awareness of environmental impact and support for local farmers. These trends offer opportunities for industry stakeholders, such as food manufacturers and retailers, to cater to the changing consumer preferences and expand their product offerings. However, they also pose challenges in terms of supply chain management and maintaining quality standards. As such, it is crucial for industry players to closely monitor and adapt to these trends to stay competitive in the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market.

Local special circumstances: In Brazil, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by the country's vast agricultural production and export capabilities. Brazil's unique geographical and climatic conditions provide an ideal environment for growing a wide variety of vegetables, leading to a surplus of produce for processing and freezing. Additionally, the country's strict food safety regulations ensure high-quality products, making it a preferred supplier for international markets. This has resulted in a highly competitive and efficient market, with a strong emphasis on technological advancements in the processing and freezing techniques.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by macroeconomic factors such as changing consumer preferences, trade policies, and global economic conditions. As more consumers are becoming health-conscious and seeking convenient food options, the demand for processed and frozen vegetables is increasing. However, trade policies and tariffs can impact the availability and cost of imported vegetables, influencing the market dynamics. Additionally, economic downturns and fluctuations in currency exchange rates can affect consumer purchasing power and ultimately impact market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.