Tomato Ketchup - G20 | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$28.93bn in 2024. The market is expected to grow annually by 4.77% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$5.82 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 11.86bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 2.2kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup Market within the Sauces & Spices Market in G20 is experiencing minimal growth, influenced by factors such as changing consumer preferences and increasing competition. Despite this, the convenience and versatility of ketchup as a condiment continue to drive its demand in The Food market.

Customer preferences: In the Tomato Ketchup Market of the Sauces & Spices Market within The Food market, there has been a noticeable increase in demand for organic and all-natural ketchup options. This trend reflects a growing consumer preference for healthier and more environmentally friendly food choices. Additionally, there has been a rise in demand for international and fusion flavors in ketchup, driven by the diverse palates and cultural influences of consumers. This has prompted companies to innovate and offer unique and exotic ketchup flavors to cater to this demand.

Trends in the market: In the Tomato Ketchup Market of the Sauces & Spices Market within The Food market, there is a growing trend of using natural and organic ingredients in ketchup products. This is driven by increasing consumer demand for healthier and more sustainable options. Additionally, there is a rise in the popularity of plant-based diets, leading to a demand for vegan and vegetarian ketchup options. These trends are expected to continue, with industry players focusing on product innovation and marketing strategies to cater to evolving consumer preferences. This presents opportunities for stakeholders to tap into a growing market segment and differentiate themselves from competitors.

Local special circumstances: In the Tomato Ketchup Market of the Sauces & Spices Market within The Food market, local factors such as consumer preferences and cultural influences play a significant role in market dynamics. In the United States, for example, ketchup is a staple condiment for many Americans, while in certain Asian countries, soy sauce is often used instead. Additionally, regulatory differences in terms of labeling and ingredients can greatly impact the marketing and sales of tomato ketchup in different regions. In countries like India and China, where vegetarianism is prevalent, there is a higher demand for vegetarian-friendly ketchup options, which can influence product formulation and distribution.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by macroeconomic factors, such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The increasing demand for convenience food products, driven by busy lifestyles and urbanization, is a major driver of growth in the market. Additionally, government initiatives promoting healthy eating habits and increasing consumer awareness about the benefits of using natural and organic ingredients are also contributing to market growth. Furthermore, the rising disposable incomes and changing consumer preferences towards premium and high-quality food products are expected to further propel the growth of the Tomato Ketchup Market in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.