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Prepared Baby Food - G20

G20
  • Revenue in the Prepared Baby Food market amounts to US$10.21bn in 2024. The market is expected to grow annually by 5.17% (CAGR 2024-2029).
  • In global comparison, most revenue is generated Russia (US$3bn in 2024).
  • In relation to total population figures, per person revenues of US$2.05 are generated in 2024.
  • In the Prepared Baby Food market, volume is expected to amount to 1.15bn kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 2.9% in 2025.0.
  • The average volume per person in the Prepared Baby Food market is expected to amount to 0.2kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Out-Of-Scope

  • Homogenized fruit and vegetable preparations not exclusively intended for babies
  • Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Baby cereals, such as Nestlé Cerelac
  • Baby snacks, such as snack bars and baked snacks
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Prepared Baby Food Market in The Food market of G20 has seen minimal growth, influenced by factors such as changing consumer preferences and increasing competition. The convenience of ready-to-eat baby food products has driven this market's growth.

Customer preferences:
The trend of clean label and organic ingredients is gaining traction in the Prepared Baby Food Market of the Baby Food Market within The Food market. This is driven by a growing awareness among parents about the potential health risks associated with artificial additives and preservatives. Additionally, there is a rising demand for customized and personalized baby food options, as parents seek to provide their children with the best nutrition possible. This trend is especially prevalent in developed countries, where parents have higher disposable incomes and are willing to pay a premium for high-quality, natural baby food products.

Trends in the market:
In the G20, the Prepared Baby Food Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by increasing consumer awareness and preference for healthier and safer options for their infants. Industry players are also investing in research and development to innovate and expand their product offerings to cater to this growing demand. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need to comply with stricter regulations for organic and natural products.

Local special circumstances:
In the Prepared Baby Food Market of the Baby Food Market within The Food market, local factors play a crucial role in shaping the market dynamics. For instance, in China, the market is driven by the one-child policy, leading to a high demand for premium and organic baby food products. In Australia, the market is influenced by the country's strict food regulations, resulting in a higher demand for locally sourced and certified organic baby food. These unique factors differentiate the market from others and greatly impact consumer preferences and purchasing behavior.

Underlying macroeconomic factors:
The Prepared Baby Food Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as population growth, urbanization, and increasing disposable income. As more people move to urban areas and become busier, the demand for convenient and nutritious baby food options has been on the rise. Additionally, increasing disposable income in emerging economies has led to a higher demand for premium baby food products. Furthermore, government initiatives promoting healthy eating habits and nutrition for infants and young children have also contributed to the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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