Baby Milk & Infant Formula - G20

G20

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$41.83bn in 2024. The market is expected to grow annually by 5.86% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$8.41 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 1.76bn kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in The Food market of G20 is experiencing minimal growth due to various factors such as low birth rates and high prices for these products. However, increasing demand for organic and natural options is expected to drive growth in the future.

Customer preferences: As awareness of the benefits of breastfeeding grows, there is a growing demand for natural and organic options in the Baby Milk & Infant Formula Market. This trend is driven by a shift towards healthier and more environmentally friendly products. In addition, there is a rise in demand for plant-based formulas, catering to vegan and vegetarian consumers. These changes reflect a cultural preference for natural and sustainable options in infant nutrition.

Trends in the market: In the G20 and Baby Milk & Infant Formula Market of the Baby Food Market, there is a growing trend towards organic and natural products. This trend is driven by increased awareness and demand for healthier options among consumers. In addition, there is a rising focus on sustainability and ethical sourcing in the production of these products. This trend is expected to continue, with industry stakeholders adapting their strategies to meet the changing preferences of consumers. However, this trend also presents challenges for smaller players in the market who may struggle to keep up with the higher costs associated with organic and sustainable practices. Overall, these trends have significant implications for the industry, as companies must balance meeting consumer demands while also maintaining profitability.

Local special circumstances: In China, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's one-child policy and the growing middle class. This has led to a high demand for premium and imported baby formula products. Additionally, the country's strict regulations on food safety have also played a significant role in shaping the market, with consumers placing a strong emphasis on trusted and certified brands. In contrast, the market in the United States is driven by a more health-conscious consumer base, with a focus on organic and natural ingredients in baby food products. This has led to the emergence of niche and specialized brands catering to this demand.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Countries with strong economic growth and stable political environments tend to have a higher demand for baby milk and infant formula products, as consumers have more purchasing power and are willing to invest in high-quality products for their infants. Additionally, government policies and regulations related to food safety and nutrition also play a significant role in shaping market performance. Furthermore, the increasing focus on child health and nutrition, particularly in developing countries, is driving the demand for high-quality and affordable baby milk and infant formula products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.