Baby Cereals & Other Dried Baby Food - G20

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$5.42bn in 2024. The market is expected to grow annually by 6.77% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$2,044m in 2024).
In relation to total population figures, per person revenues of US$1.09 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 0.53bn kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 3.9% in 2025.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2024.

Key regions: Spain, Russia, Japan, India, United States

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Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in G20 is experiencing minimal growth, impacted by factors such as declining birth rates and increasing competition from alternative baby food options. Despite this, the market is still driven by the convenience and health benefits of these products for busy parents.

Customer preferences: Consumers are becoming more conscious of the nutritional value of baby food, leading to a rise in demand for organic and natural baby cereals and dried food options. This trend is driven by growing concerns about the use of artificial ingredients and additives in traditional baby food products. Additionally, there is a shift towards sustainable and eco-friendly packaging options, as parents prioritize the health and well-being of their children and the planet.

Trends in the market: In the G20 countries, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is largely driven by increasing consumer awareness of the benefits of organic food for babies and concerns about the use of chemicals in conventional baby food. This shift is expected to continue in the coming years, with a focus on clean labels and transparency in ingredients. This trend presents an opportunity for industry stakeholders to tap into the growing demand for organic and natural baby food, but also poses challenges in terms of sourcing and pricing.

Local special circumstances: In G20 countries, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is heavily influenced by local regulations and cultural preferences. For instance, in China, traditional beliefs about infant nutrition have led to a high demand for organic and natural baby food products. In the United States, strict food safety regulations and a growing trend towards health-conscious parenting have fueled the market for organic and non-GMO baby food options. Additionally, in countries like Mexico and Brazil, the rising middle class population has increased the demand for premium and imported baby food products.

Underlying macroeconomic factors: The performance of the Baby Cereals & Other Dried Baby Food Market is greatly impacted by macroeconomic factors such as economic growth, consumer purchasing power, and government policies. Countries with stable economic conditions and a growing middle-class population are witnessing higher demand for baby food products. Similarly, favorable government policies promoting healthy eating habits and increased investment in food production facilities are also driving market growth. Additionally, the rising birth rate and increasing number of working mothers globally are also contributing to the growing demand for convenient and nutritious baby food options, such as cereals and other dried baby food.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.