Non-Alcoholic Drinks - G20

The Non-Alcoholic Drinks market in G20 countries has been experiencing significant growth in recent years. This can be attributed to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in G20 countries are increasingly seeking healthier alternatives to alcoholic beverages. This shift in preference is driven by a growing awareness of the health risks associated with excessive alcohol consumption. As a result, there has been a rising demand for non-alcoholic drinks such as carbonated soft drinks, bottled water, and fruit juices. Customers are also looking for options that offer natural ingredients, low sugar content, and innovative flavors.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in G20 countries is the increasing popularity of functional beverages. These are drinks that offer additional health benefits beyond hydration. Examples include energy drinks, sports drinks, and herbal teas. Functional beverages are gaining traction due to their perceived ability to enhance performance, boost energy levels, and improve overall well-being. Another trend in the market is the growing demand for premium and artisanal non-alcoholic drinks. Customers are willing to pay a premium for high-quality beverages that are crafted with care and offer unique flavors and ingredients. This trend is driven by a desire for a more sophisticated and indulgent drinking experience.

Local special circumstances: Each G20 country has its own unique set of circumstances that influence the Non-Alcoholic Drinks market. For example, in countries with a large Muslim population, such as Saudi Arabia and Indonesia, there is a significant demand for halal-certified beverages. This creates opportunities for companies to develop and market non-alcoholic drinks that cater to this specific customer segment. In countries with a strong coffee culture, such as Brazil and Italy, there is a growing market for non-alcoholic coffee-based beverages. These countries have a long-standing tradition of consuming coffee, and customers are now looking for innovative and refreshing coffee drinks that can be enjoyed throughout the day.

Underlying macroeconomic factors: The growth of the Non-Alcoholic Drinks market in G20 countries is also influenced by underlying macroeconomic factors. Rising disposable incomes, urbanization, and changing lifestyles are driving the demand for convenient and ready-to-drink beverages. As more people move to cities and lead busy lives, there is a need for on-the-go options that can be consumed anytime, anywhere. In addition, increasing health consciousness and the desire for a balanced lifestyle are shaping the market. Customers are willing to spend more on products that align with their values and contribute to their overall well-being. This has led to the emergence of niche markets for organic, natural, and plant-based non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in G20 countries is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customers are seeking healthier alternatives, functional beverages, and premium options. Each country has its own unique circumstances that influence the market, and macroeconomic factors such as rising disposable incomes and changing lifestyles are driving the demand for convenient and health-conscious drinks.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.