Spreads - G20 | Statista Market Forecast

The Spreads Market in The Food market of G20 is experiencing minimal growth due to factors such as changing consumer preferences towards healthier options, increasing competition from alternative spreads, and fluctuating prices of raw materials. This slower growth rate is also impacted by sub-markets such as Jams & Marmalades, Chocolate Spreads, and Peanut Butter, which face similar challenges. Despite this, the convenience and versatility offered by spreads continue to drive demand in the market.

Customer preferences: As consumers become more health-conscious, there has been a shift towards plant-based and natural spreads in the Spreads Market of the Spreads & Sweeteners Market. This is driven by a growing interest in sustainable and ethical food choices, as well as a rise in vegan and vegetarian diets. Additionally, there is a growing demand for low-sugar and low-calorie options, reflecting changing consumer preferences towards healthier lifestyles.

Trends in the market: In recent years, there has been a significant increase in the demand for natural, organic, and healthier alternatives in the Spreads Market of the Spreads & Sweeteners Market within The Food market. This trend is driven by a growing awareness among consumers about the harmful effects of artificial ingredients and a desire for more sustainable and transparent food choices. This trajectory is likely to continue as consumers become more health-conscious and demand for clean label products increases. Industry stakeholders, such as manufacturers and retailers, will need to adapt to this trend by offering more natural and organic options and transparent labeling. This shift towards healthier options also presents opportunities for new market entrants and smaller players who can capitalize on the growing demand for natural and organic spreads and sweeteners. However, larger companies may face challenges in reformulating their products and maintaining profit margins. As this trend continues, it will be crucial for industry stakeholders to stay updated and adapt to changing consumer preferences to remain competitive in the Spreads & Sweeteners Market within The Food market.

Local special circumstances: In the G20 and Spreads Market of the Spreads & Sweeteners Market within The Food market, unique local factors play a crucial role in shaping market dynamics. For example, in China, the market is heavily influenced by the country's large population and growing demand for healthier food options. This has led to the rise of plant-based spreads and natural sweeteners. In Mexico, the market is driven by the traditional use of spreads and sweeteners in local cuisine, with a growing demand for organic and artisanal products. These factors create a diverse and dynamic market landscape, requiring tailored strategies for success.

Underlying macroeconomic factors: The growth of the Spreads & Sweeteners Market is greatly influenced by macroeconomic factors such as changing consumer preferences, income levels, and economic stability. Countries with a stable economy and rising disposable income are showing a higher demand for spreads and sweeteners. Additionally, government policies promoting healthy eating habits and increasing investments in food industries are also contributing to the market growth. Furthermore, the increasing demand for natural and organic spreads and sweeteners is also driving market growth in countries with a strong focus on sustainability and health-conscious consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.