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Tomato Ketchup - Central America

Central America
  • Revenue in the Tomato Ketchup market amounts to US$303.90m in 2024. The market is expected to grow annually by 5.57% (CAGR 2024-2029).
  • In global comparison, most revenue is generated United States (US$6bn in 2024).
  • In relation to total population figures, per person revenues of US$5.75 are generated in 2024.
  • In the Tomato Ketchup market, volume is expected to amount to 137.50m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 3.1% in 2025.0.
  • The average volume per person in the Tomato Ketchup market is expected to amount to 2.3kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Tomato ketchup
  • Tomato-based sauces similar to ketchup
  • Tomato sauces
  • Sieved tomatoes
  • No added sugar tomato ketchup, flavored tomato ketchup

Out-Of-Scope

  • Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Tomato Ketchup market in Central America is experiencing minimal growth, impacted by factors such as changing consumer tastes and increasing competition. Despite this, the market is still driven by convenience and rising health awareness, leading to a slow but steady growth rate in the Sauces & Spices segment of The Food market.

Customer preferences:
In Central America, there has been a growing demand for healthier food options, leading to a rise in the popularity of organic and natural tomato ketchup products. This trend is driven by a cultural shift towards clean eating and a desire for transparency in food sourcing. Additionally, there has been an increase in demand for low-sugar and no added sugar options, reflecting a growing awareness of the negative health effects of excessive sugar consumption. This shift towards healthier ketchup options is also influenced by the region's growing health-conscious and environmentally conscious consumer base.

Trends in the market:
In Central America, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a surge in demand for organic and all-natural ketchup products. This trend is fueled by the increasing health-consciousness of consumers and the preference for clean label products. As a result, major players in the industry are expanding their product lines to include organic and natural options. This trend is expected to continue, with consumers increasingly seeking healthier ketchup options, presenting opportunities for industry stakeholders to tap into this growing market segment.

Local special circumstances:
In Central America, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is influenced by the unique local factors such as the region's rich agricultural resources and cultural preference for spicy and flavorful foods. Additionally, the regulatory environment, including import policies and food safety standards, plays a crucial role in shaping the market. For instance, in countries like Mexico and Costa Rica, strict food safety regulations have led to the emergence of premium ketchup brands that cater to health-conscious consumers. On the other hand, in countries like Guatemala and Honduras, where there is a significant informal economy, local and unbranded ketchup products dominate the market due to their affordability.

Underlying macroeconomic factors:
The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is greatly impacted by macroeconomic factors in Central America. With the region's growing population and rising disposable incomes, there is a high demand for convenience foods, which includes tomato ketchup. Additionally, favorable trade policies and increasing investments in food processing industries have led to the growth of the Tomato Ketchup Market. However, economic instability and currency fluctuations in some countries may hinder market growth. Furthermore, the increasing focus on healthy eating habits and the rise of alternative condiment options may also impact the market. Overall, the Central American economy and consumer preferences play a crucial role in the performance of the Tomato Ketchup Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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