Fresh Fruits - Central America | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$5.58bn in 2024. The market is expected to grow annually by 4.96% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$105.50 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 2.11bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 36.7kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Central America is experiencing minimal growth, influenced by factors such as fluctuating climate conditions, changing consumer preferences, and competition from imported fruits, which challenge local producers in achieving significant market expansion.

Customer preferences: Consumers in Central America are increasingly prioritizing organic and locally sourced fresh fruits, reflecting a growing awareness of health and environmental sustainability. This shift is amplified by younger demographics who value transparency in food sourcing and are more inclined to support local farmers. Additionally, the rise of social media influences consumer behavior, as individuals share their preferences for unique and exotic fruit varieties, driving demand for innovative product offerings. As lifestyles evolve, convenience and health benefits further shape purchasing decisions in the fresh fruits market.

Trends in the market: In Central America, the Fresh Fruits Market is experiencing a significant shift towards organic and locally sourced produce, driven by heightened consumer awareness of health and environmental issues. This trend is particularly pronounced among younger consumers who prioritize transparency and sustainability in their food choices. Additionally, social media plays a pivotal role in shaping preferences, as consumers share their enthusiasm for unique and exotic fruit varieties, fostering demand for innovative products. As lifestyles evolve, the emphasis on health benefits and convenience is reshaping purchasing behaviors, presenting both opportunities and challenges for industry stakeholders in adapting to these changing market dynamics.

Local special circumstances: In Central America, the Fresh Fruits Market is shaped by a rich biodiversity and a favorable climate, allowing for a wide variety of tropical fruits to flourish. Local cultural practices emphasize community and traditional farming methods, which enhance the appeal of organic and farm-to-table produce. Furthermore, regulatory frameworks promoting sustainable agriculture are gaining traction, encouraging producers to adopt eco-friendly practices. This unique blend of geographical advantages, cultural values, and supportive regulations fosters a vibrant market for fresh, locally sourced fruits, catering to health-conscious consumers.

Underlying macroeconomic factors: The Fresh Fruits Market in Central America is significantly influenced by macroeconomic factors such as regional economic stability, trade policies, and consumer purchasing power. Global trends toward healthier eating are boosting demand for fresh produce, while national economic health, characterized by GDP growth and declining unemployment, facilitates increased consumer spending on quality fruits. Favorable fiscal policies promoting agricultural investment and exports further enhance market performance. Additionally, fluctuations in exchange rates and international commodity prices can impact profitability for local growers, ultimately shaping the competitive landscape of the fresh fruits sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.