Beauty & Personal Care - Central America

Central America

In 2024, the revenue in the Beauty & Personal Care market in Central America amounts to US$4.38bn.
The market is projected to experience an annual growth rate of 4.04% (CAGR 2024-2029).
The largest segment in this market is Personal Care, which is estimated to have a market volume of US$2.02bn in 2024.
When compared globally, in the United States generates the highest revenue, reaching US$100bn in 2024.
In terms of per capita revenue, each person in Central America generates US$82.88 in 2024.
Online sales are expected to contribute 18.8% of the total revenue in the Beauty & Personal Care market by 2024.
In Central America, the beauty and personal care market is experiencing a surge in demand for natural and organic products.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.