Non-Alcoholic Drinks - Central America

The Non-Alcoholic Drinks market in Central America has been experiencing significant growth in recent years. Customer preferences in Central America have been shifting towards healthier beverage options, which has contributed to the growth of the Non-Alcoholic Drinks market. Consumers are becoming more health-conscious and are seeking alternatives to sugary carbonated drinks. This has led to an increased demand for natural and organic beverages, such as fruit juices, herbal teas, and coconut water. Additionally, the rising popularity of functional beverages, such as energy drinks and sports drinks, has also contributed to the growth of the market. One of the key trends in the Non-Alcoholic Drinks market in Central America is the increasing consumption of bottled water. With concerns about water quality and safety, consumers are opting for bottled water as a safer and more convenient alternative. This trend is particularly prominent in urban areas, where access to clean drinking water may be limited. As a result, the bottled water segment has witnessed significant growth in the region. Another trend in the market is the growing popularity of ready-to-drink (RTD) beverages. RTD beverages offer convenience and are often consumed on-the-go. This trend is driven by the busy lifestyles of consumers in Central America, who are looking for convenient and portable beverage options. The RTD segment includes products such as iced tea, coffee, and flavored water, which have gained popularity among consumers. Local special circumstances in Central America also play a role in the development of the Non-Alcoholic Drinks market. The region is known for its rich agricultural resources, including tropical fruits and coffee. This has led to the production of a wide variety of fruit juices and coffee-based beverages, which are popular among consumers in Central America. Additionally, the region's proximity to North America has made it a key market for international beverage companies looking to expand their presence in the region. Underlying macroeconomic factors, such as population growth and increasing disposable incomes, have also contributed to the growth of the Non-Alcoholic Drinks market in Central America. The region has a young and growing population, which has resulted in a larger consumer base for beverage companies. Additionally, rising incomes have led to an increase in purchasing power, allowing consumers to spend more on beverages. In conclusion, the Non-Alcoholic Drinks market in Central America is experiencing growth due to changing customer preferences, including a shift towards healthier options and convenience. Local special circumstances, such as the availability of agricultural resources and proximity to North America, also contribute to the development of the market. Underlying macroeconomic factors, such as population growth and increasing disposable incomes, further support the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.