Alcoholic Drinks - Central America

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$4.7bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.8bn in 2024.
Revenue, combined amounts to US$6.5bn in 2024.
The revenue, at home is expected to grow annually by 2.39% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$89.06 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 1.0bn L by 2024.
Volume, out-of-home is expected to amount to 219.6m L in 2024.
Volume, combined is expected to amount to 1.2bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.6% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 19.10L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Central America is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trend. Customer preferences in Central America are shifting towards higher-quality and premium alcoholic beverages. Consumers are becoming more discerning and are willing to pay a premium for products that offer superior taste and quality. This trend is driven by a growing middle class with higher disposable incomes and a desire for more sophisticated and indulgent drinking experiences. Trends in the market include the rising popularity of craft beers and artisanal spirits. Consumers are increasingly interested in unique and locally-produced alcoholic beverages that offer a distinct flavor profile. This trend reflects a desire for authenticity and a connection to local culture and traditions. Additionally, there is a growing demand for healthier options, such as low-alcohol or non-alcoholic beverages, as consumers become more health-conscious. Local special circumstances also contribute to the development of the Alcoholic Drinks market in Central America. The region has a rich tradition of producing rum, which is a popular spirit both domestically and internationally. This gives Central American producers a competitive advantage and allows them to capitalize on the growing global demand for rum. Additionally, Central America is known for its tropical climate, which creates ideal conditions for the cultivation of certain ingredients used in alcoholic beverages, such as sugarcane and coffee. This allows local producers to create unique and distinctive products that appeal to consumers. Underlying macroeconomic factors also play a role in the development of the Alcoholic Drinks market in Central America. Economic growth and stability in the region have led to an increase in disposable incomes and consumer spending. This has created a larger market for alcoholic beverages and has allowed consumers to trade up to higher-quality products. Additionally, tourism plays a significant role in the Central American economy, and the region is a popular destination for international travelers. This has created a demand for locally-produced alcoholic beverages, as tourists seek to experience the unique flavors and traditions of the region. In conclusion, the Alcoholic Drinks market in Central America is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The region's focus on quality, authenticity, and unique flavors, coupled with economic growth and tourism, has created a favorable environment for the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.