Confectionery & Snacks - Central America

Central America

Highlights

Revenue in the Confectionery & Snacks market amounts to US$6.27bn in 2024. The market is expected to grow annually by 5.59% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$118.70 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 890.70m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 15.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Food market in Central America is experiencing minimal growth in the Confectionery and Snack Food sub-markets, influenced by factors such as low disposable income and a shift towards healthier eating habits. However, the market is driven by convenience and increasing demand for indulgent treats.

Customer preferences: As consumers in Central America become more health-conscious, there has been a notable shift towards healthier snacking options in the Confectionery & Snacks Market within The Food market. This trend is driven by a growing awareness of the negative health effects of traditional sugary snacks. Additionally, there is a rising demand for organic and sustainably-sourced snacks, reflecting a cultural preference for natural and environmentally-friendly products. In response, companies are introducing more nutritious and sustainable snacks to cater to these evolving consumer preferences.

Trends in the market: In Central America, the Confectionery & Snacks market is experiencing a shift towards healthier options, driven by increasing health consciousness and demand for clean label products. This trend is expected to continue as consumers become more aware of the impact of their food choices on their overall health. Additionally, there is a growing demand for convenience and on-the-go snacks, prompting companies to innovate and develop new packaging and product formats. These trends present opportunities for industry stakeholders to tap into the growing health and convenience segments, but also pose challenges in terms of reformulating products and investing in new packaging technologies.

Local special circumstances: In Central America, the Confectionery & Snacks Market within The Food market is heavily influenced by the region's rich cultural heritage. Traditional snacks and sweets hold a strong place in the local diet, meaning that demand for these products remains consistently high. Additionally, the region's tropical climate and proximity to key agricultural resources play a significant role in shaping the types of snacks and confectionery available in the market. Furthermore, varying regulatory frameworks across different Central American countries can impact the types of ingredients and production processes used, creating a diverse range of offerings for consumers.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Central America is greatly impacted by macroeconomic factors such as consumer spending, inflation rates, and GDP growth. As the region experiences economic growth and increased disposable income, there is a growing demand for indulgent and convenient food options, driving the growth of the confectionery and snacks market. Additionally, factors such as trade agreements, government policies, and fluctuations in commodity prices also play a significant role in shaping the market dynamics. The presence of multinational players and their investments in the region also contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.