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Meat - Switzerland

Switzerland
  • Revenue in the Meat market amounts to US$8.37bn in 2024. The market is expected to grow annually by 4.83% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$273bn in 2024).
  • In relation to total population figures, per person revenues of US$945.90 are generated in 2024.
  • In the Meat market, volume is expected to amount to 351.80m kg by 2029. The Meat market is expected to show a volume growth of 3.5% in 2025.0.
  • The average volume per person in the Meat market is expected to amount to 34.2kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

  • The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
  • The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
  • The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Fresh Meat
  • Processed Meat
  • Meat Substitutes

Out-Of-Scope

  • Meat-based ready-to-eat meals
  • Out-of-home consumption
Meat: market data & analysis - Cover

Market Insights report

Meat: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Demographics

    Most recent update: Mar 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Sales Channels

    Most recent update: Mar 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Meat Market in Switzerland is currently experiencing minimal growth, impacted by various factors such as increasing health consciousness among consumers and the convenience of online services. Factors such as competition within the sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes may also contribute to the overall growth rate.

    Customer preferences:
    The Meat Market in Switzerland has seen a growing trend towards plant-based and sustainable meat alternatives, as consumers become more health-conscious and environmentally aware. This shift is driven by a desire for healthier and more ethical food options, as well as a push towards reducing carbon footprint and supporting local farmers. Additionally, there has been an increase in demand for organic and free-range meat products, as consumers prioritize quality and ethical production methods. This trend is expected to continue as consumers become more educated and conscious of their food choices.

    Trends in the market:
    In Switzerland, the Meat Market within The Food market is seeing a shift towards plant-based alternatives, as consumers become more health-conscious and environmentally aware. This trend is expected to continue, with a projected growth rate of 3.4% in the plant-based meat market by 2026. Additionally, there is a growing demand for organic and sustainably sourced meat products, leading to an increase in certifications and labeling to meet consumer preferences. This trend towards healthier and more sustainable options is significant for industry stakeholders, as it presents both challenges and opportunities for adapting to changing consumer demands. It also has implications for the overall food industry, as it may require a shift in production and supply chain strategies to meet these evolving trends.

    Local special circumstances:
    In Switzerland, the Meat Market within The Food market is heavily influenced by the country's stringent regulations on animal welfare and food safety. This results in a higher demand for organic and ethically-sourced meat products. Additionally, Swiss consumers have a strong preference for locally-sourced meat, leading to a thriving market for small-scale, family-owned farms. Furthermore, the country's mountainous terrain and varying climatic conditions make it difficult for large-scale industrial farming, leading to a more fragmented and diverse meat market. These factors contribute to the unique dynamics of the Meat Market in Switzerland.

    Underlying macroeconomic factors:
    The Meat Market within The Food market in Switzerland is impacted by various macroeconomic factors. Global economic trends, such as changes in consumer preferences for protein sources and fluctuations in the prices of meat commodities, can significantly affect the market. The national economic health, including factors like GDP growth and inflation rates, also plays a crucial role in determining the demand for meat products. Fiscal policies, such as trade agreements and tariffs, can impact the import and export of meat products, ultimately influencing the market. Furthermore, other financial indicators, such as consumer spending power and disposable income, also have a substantial influence on the performance of the Meat Market in Switzerland.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Explore more high-quality data on related topic

    Global meat industry - statistics & facts

    In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.
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