Processed Meat - Austria

Austria

Revenue in the Processed Meat market amounts to US$2.23bn in 2024. The market is expected to grow annually by 2.56% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$244.40 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 167.50m kg by 2029. The Processed Meat market is expected to show a volume growth of 0.5% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 18.0kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

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Analyst Opinion

The Meat Market in Austria has been experiencing minimal growth, due to factors such as increasing health consciousness among consumers and the convenience of online shopping. Sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products are also impacted by these trends.

Customer preferences: In Austria, there has been a notable shift towards healthier and more sustainable food options, with consumers showing a growing preference for plant-based and organic products. This trend is also reflected in the Processed Meat Market of the Meat Market within The Food market, as consumers are becoming more conscious of the environmental and health impacts of consuming processed meat. This has led to an increase in demand for plant-based alternatives and organic processed meats. Additionally, the rise of flexitarianism and the growing awareness of the ethical concerns surrounding meat production have also played a role in shaping consumer preferences in this market.

Trends in the market: In Austria, the Processed Meat Market of the Meat Market within The Food market is experiencing a shift towards healthier and more sustainable options. There is a growing interest in plant-based meat alternatives and organic processed meats. This trend is significant as it reflects a changing consumer demand for more environmentally friendly and healthier food options. Industry stakeholders should take note of this trend and adapt their products and marketing strategies accordingly to stay competitive in the market. Additionally, the increasing focus on transparency and ethical sourcing in the meat industry may have implications for industry stakeholders, as consumers become more conscious of the production and processing methods used in their food.

Local special circumstances: In Austria, the Processed Meat market within the Meat Market of The Food market is heavily influenced by the country's rich culinary heritage. Traditional dishes, such as Wiener Schnitzel and Tafelspitz, heavily feature processed meat products, driving demand for local producers. Additionally, the country's strict regulations on food labeling and quality control ensure that consumers are confident in the safety and authenticity of processed meat products. This unique combination of cultural appreciation and regulatory standards sets the Austrian Processed Meat market apart from others, shaping its growth and consumer preferences.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Austria is heavily influenced by macroeconomic factors such as consumer purchasing power, government policies, and global economic trends. As a developed country with a strong economy, Austria has a high demand for processed meat products due to its convenience, longer shelf life, and variety of options available. However, changing consumer preferences towards healthier and more sustainable food options, as well as increasing concerns about the environmental impact of meat production, are driving the market towards more plant-based alternatives. Additionally, government regulations and initiatives promoting sustainable and ethical farming practices are also impacting the market and driving companies to innovate and offer more sustainable options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.