Baby Food - Austria | Statista Market Forecast

Revenue in the Baby Food market amounts to US$174.30m in 2024. The market is expected to grow annually by 3.02% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$19.41 are generated in 2024.
In the Baby Food market, volume is expected to amount to 15.39m kg by 2029. The Baby Food market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 1.5kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Austria is experiencing a slow growth rate, influenced by factors such as declining birth rates, increased awareness of breastfeeding, and growing concerns over the use of artificial ingredients. However, the market is still driven by the convenience of prepared baby food and the health benefits of organic and natural options. The sub-markets of Baby Milk & Infant Formula and Baby Cereals & Other Dried Baby Food are also impacted by stricter regulations and a preference for locally sourced products.

Customer preferences: In recent years, there has been a noticeable increase in demand for organic and natural baby food products in Austria. This trend is driven by a growing awareness of the importance of nutrition and health among parents, as well as a preference for environmentally friendly and sustainable options. Additionally, there has been a shift towards more convenient and on-the-go baby food options, as busy lifestyles and dual-income households become more prevalent in the country. This has resulted in a rise in the popularity of single-serve and ready-to-eat baby food products.

Trends in the market: In Austria, the Baby Food Market within The Food market is seeing a shift towards more organic and natural options. This trend is driven by increased consumer awareness of the potential health benefits of organic food for infants, as well as concerns about the use of chemicals and additives in traditional baby food products. This trajectory is significant as it reflects changing consumer preferences and demands for healthier and more sustainable options. Industry stakeholders may need to adapt their product offerings and marketing strategies to cater to this trend, while also ensuring compliance with strict organic regulations and standards.

Local special circumstances: In Austria, the Baby Food Market is heavily influenced by the country's strict regulations on food production and labeling. This has led to a market dominated by organic and natural baby food options, as well as a high demand for locally-sourced ingredients. Additionally, the country's emphasis on traditional family values has resulted in a market that values premium, high-quality products over cost. This has created a unique market dynamic, with a focus on wholesome and sustainable options for parents looking to provide the best for their children.

Underlying macroeconomic factors: The Baby Food Market within The Food market in Austria is influenced by various macroeconomic factors. Global economic trends, such as changing consumer preferences and increasing demand for organic and natural baby food, play a significant role in shaping the market. Furthermore, the national economic health of Austria, with its stable economy and high disposable income, creates a favorable environment for the growth of the baby food market. Fiscal policies, such as tax incentives for baby food manufacturers, also impact the market performance. Additionally, other financial indicators, such as consumer spending and inflation rates, influence the purchasing power of consumers and their buying behavior in the baby food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.