Key regions: South Korea, Russia, Canada, Philippines, China
The Fresh Meat market in Austria is experiencing minimal growth, influenced by factors such as consumer preference for locally sourced meats, government regulations on meat production, and increased health consciousness. Despite this slow growth, the convenience and variety offered by online meat purchases are driving the market forward.
Customer preferences: As consumers become more health-conscious, there has been a growing demand for sustainable and ethically-sourced meat products in the Fresh Meat Market of the Meat Market within The Food market. This trend is driven by cultural values and environmental concerns, with consumers opting for organic, grass-fed, and locally-sourced meat. Additionally, there is a rising preference for alternative protein sources such as plant-based meat substitutes, reflecting a shift towards healthier and more sustainable diets.
Trends in the market: In Austria, the Fresh Meat Market of the Meat Market within The Food market is seeing a rise in demand for organic and locally sourced meat products. This trend is driven by consumers' increased focus on sustainability and health, as well as government initiatives promoting the consumption of domestic products. Additionally, there is a growing interest in alternative proteins such as plant-based meat substitutes. This trend is expected to continue, with potential implications for industry stakeholders including increased competition and the need for innovative marketing strategies to cater to changing consumer preferences.
Local special circumstances: In Austria, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's strict regulations on animal welfare and food safety. This has led to a high demand for organic, free-range, and locally-sourced meat products. Additionally, the country's strong food culture and preference for traditional meat dishes have also shaped the market, with a focus on high-quality and artisanal meat products. These factors have created a unique market dynamic, where consumers prioritize ethical and sustainable meat production, leading to a rise in small-scale, niche meat producers.
Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Austria is impacted by several macroeconomic factors. Global economic trends, such as fluctuations in supply and demand, can affect the availability and prices of fresh meat. The national economic health of Austria, including its GDP growth and inflation rates, can also influence consumer purchasing power and demand for fresh meat. Fiscal policies, such as taxes and subsidies, can impact production costs and ultimately affect market prices. Other relevant financial indicators, such as currency exchange rates and consumer confidence, can also play a role in the performance of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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