Spreads - Austria | Statista Market Forecast

Revenue in the Spreads market amounts to US$175.80m in 2024. The market is expected to grow annually by 2.57% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$19.59 are generated in 2024.
In the Spreads market, volume is expected to amount to 20.72m kg by 2029. The Spreads market is expected to show a volume growth of 0.4% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 2.3kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads & Sweeteners Market within The Food market in Austria has been experiencing negligible growth, influenced by consumer preferences for healthier options and the emergence of niche spreads like nut butters. Increased awareness of health and wellness, along with the convenience of online shopping, also play a role in driving market growth.

Customer preferences: As health consciousness continues to rise in Austria, there is a growing demand for healthier and more natural spreads and sweeteners. Consumers are becoming more mindful of their sugar intake and are seeking alternatives such as honey, agave syrup, and natural fruit spreads. Additionally, there is a trend towards plant-based options in spreads, as well as a preference for locally sourced and organic ingredients. This shift towards healthier and more sustainable choices is also reflected in the rising popularity of vegan and vegetarian diets in the country.

Trends in the market: In Austria, the Spreads & Sweeteners Market within The Food market is seeing a shift towards healthier options, with an increase in demand for natural and organic spreads and sweeteners. This trend is driven by consumers' growing focus on health and wellness, as well as their increasing awareness of the harmful effects of artificial ingredients. Additionally, there is a rising interest in alternative sweeteners, such as stevia and monk fruit, as a result of the growing trend of plant-based and sugar-free diets. These trends are expected to continue in the coming years, presenting opportunities for industry players to innovate and cater to changing consumer preferences.

Local special circumstances: In Austria, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's strong focus on organic and natural products. This is driven by the consumers' preference for locally-sourced and sustainable ingredients. Additionally, strict regulations on food labeling and packaging have led to a high level of trust in the quality of products. These cultural and regulatory factors have resulted in a highly competitive market, with a wide range of innovative and premium options available to consumers.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market in Austria is heavily influenced by macroeconomic factors such as consumer spending, trade policies, and market competition. The country's stable economic growth, high disposable income, and changing consumer preferences towards healthy and natural food products have led to a significant increase in demand for spreads and sweeteners. Additionally, government initiatives promoting sustainable agriculture and investments in organic farming have resulted in a rise in the production of high-quality ingredients, thereby positively impacting the market. Furthermore, the growing health-conscious population and rising awareness about the harmful effects of processed foods have also contributed to the growth of the spreads and sweeteners market in Austria.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.