Consumer Electronics - Austria

Austria

Highlights

In Austria, the revenue in the Consumer Electronics market is projected to reach US$3.2bn in 2024.
This market segment is expected to grow annually by 0.85% (CAGR 2024-2029).
The largest segment in the Austrian market is Telephony, with a market volume of US$1.4bn in 2024.
When compared globally, China generates the highest revenue in the Consumer Electronics market, with US$198.5bn in 2024.
In Austria, the per person revenue generated in 2024 is US$353.60.
By 2024, online sales are expected to contribute 41.6% of the total revenue in the Austrian Consumer Electronics market.
The market volume is projected to reach 20.4m pieces by 2029.
In 2025.0, the Consumer Electronics market in Austria is anticipated to exhibit a volume growth of 1.0%.
The average volume per person in the Austrian Consumer Electronics market is estimated to be 2.1pieces in 2024.
Despite being a small market, Austria has a high demand for premium consumer electronics due to its affluent population.

Key regions:

Definition:

Consumer electronics refers to a range of electronic devices, appliances, and gadgets designed for everyday use by individuals. The market is highly diverse and encompasses various product categories such as personal computing devices, audio and video systems, mobile devices, and smart home technology. These products are developed with the aim of enhancing personal productivity, communication, and entertainment. Technological advancements, shifting consumer preferences, and a growing desire for cost-effective, easy-to-use, and high-performance devices are some of the factors propelling the consumer electronics market.

Structure:

The Consumer Electronics market is segmented into six main segments:

The Telephony segment includes devices such as smartphones, feature phones, and landline phones. This segment is driven by the increasing demand for mobile devices that enable communication and provide access to the internet.
The TV, Radio & Multimedia segment includes products such as televisions, radios, digital cameras, speakers, and headphones. This segment is characterized by the demand for high-quality, immersive entertainment experiences.
The Computing segment includes laptops, desktops, tablets, and other computing devices. These products are designed to meet the needs of individuals for personal and professional computing tasks.
The TV Peripheral Devices segment includes products such as smart streaming devices, smart remotes, and video players. These products are designed to enhance the TV viewing experience and enable individuals to access content from various sources.
The Drones segment includes unmanned aerial vehicles (UAVs) that are used for personal purposes. The drone market is driven by the increasing demand for high-quality aerial photography and videography.
The Gaming Equipment segment includes gaming consoles and VR headsets. This segment is driven by the increasing popularity of video games and the rise of e-sports.

Additional Information:

The market comprises revenue, average revenue per capita, volume, average volume per capita, and price. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies like Apple, Samsung, Huawei, HP, Dell, and Sony. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In 2022, the Consumer Electronics market faced a minor contraction primarily due to the market saturation of smartphones and a rebound in the demand for computing devices compared to the previous year. This dip in the market was also attributed to the economic slowdown, surging inflation rates, and increased energy prices, which contributed to decreased consumer spending on home entertainment equipment. Overall, the Consumer Electronics market generated a total revenue of US$987 billion in 2022, representing a 4.4% decline from the previous year.

The Consumer Electronics market is dominated by established and well-known companies, including Apple, Samsung, Huawei, and Sony. These companies hold a dominant position in various product categories such as smartphones, televisions, home appliances, and gaming consoles. Nevertheless, emerging players are gaining traction in the market, with Xiaomi being a prime example. Known primarily for its smartphones, Xiaomi has been making notable progress in the industry. Additionally, tech giants such as Google and Meta are making strides in virtual and augmented reality, which are becoming increasingly significant components of the overall market. As such, the competition in the Consumer Electronics market is intensifying, with established and emerging players vying for market share and consumer attention.

Moving forward, we anticipate that several trends will fuel further growth in the Consumer Electronics market, including the emergence of 5G networks, the surging popularity of smart homes, and advancements in augmented and virtual reality technologies. These trends are set to transform a world that is becoming increasingly digital and interconnected, creating a plethora of opportunities for the Consumer Electronics market to expand. As such, we expect this market to benefit significantly from these developments in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.