Non-Alcoholic Drinks - Austria | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$11.94bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$19.68bn in 2024.
Revenue, combined amounts to US$31.63bn in 2024.
The revenue, at home is expected to grow annually by 6.62% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$1.33k are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 5.11bn L by 2024.
Volume, out-of-home is expected to amount to 1.33bn L in 2024.
Volume, combined is expected to amount to 6.44bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 6.3% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 568.90L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Austria has been experiencing steady growth in recent years. Customer preferences for healthier beverage options and a growing demand for convenience are driving this trend. In addition, local special circumstances and underlying macroeconomic factors are also contributing to the development of the market. Customer preferences in Austria have shifted towards healthier beverage options in recent years. Consumers are becoming more conscious of their health and are opting for non-alcoholic drinks that are low in sugar and artificial additives. This trend is in line with global market trends, as consumers worldwide are increasingly choosing healthier alternatives to traditional sugary beverages. As a result, companies in the Non-Alcoholic Drinks market in Austria are focusing on developing and promoting products that cater to this demand. Another customer preference that is driving the growth of the Non-Alcoholic Drinks market in Austria is convenience. Busy lifestyles and the need for on-the-go options have led to an increased demand for ready-to-drink beverages. Consumers are looking for convenient packaging and portable options that can be easily consumed while commuting or at work. This preference for convenience is not unique to Austria, as it is a global trend that is shaping the Non-Alcoholic Drinks market worldwide. In addition to customer preferences, there are also local special circumstances that are influencing the development of the Non-Alcoholic Drinks market in Austria. The country has a strong coffee culture, with coffee being a popular beverage choice among Austrians. This has led to the emergence of a thriving coffee shop culture, with specialty coffee shops and cafes becoming increasingly popular. As a result, non-alcoholic coffee-based beverages such as iced coffee and coffee-flavored drinks have gained popularity in the market. Furthermore, Austria has a strong tourism industry, with millions of tourists visiting the country each year. This has created opportunities for the Non-Alcoholic Drinks market, as tourists often seek out local and unique beverage options. Austrian brands and traditional drinks such as herbal teas and fruit juices have become popular among tourists, contributing to the growth of the market. Underlying macroeconomic factors also play a role in the development of the Non-Alcoholic Drinks market in Austria. The country has a stable and prosperous economy, which has led to increased disposable incomes among consumers. This has allowed consumers to have more purchasing power and the ability to spend on premium and higher-priced non-alcoholic beverages. Additionally, Austria has a well-developed retail sector, with a wide range of distribution channels available for non-alcoholic drinks. This has made it easier for companies to reach consumers and expand their market presence. In conclusion, the Non-Alcoholic Drinks market in Austria is experiencing growth due to customer preferences for healthier options and convenience, as well as local special circumstances and underlying macroeconomic factors. Companies in the market are responding to these trends by developing and promoting products that cater to these preferences, leading to a positive outlook for the market in the future.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.