Fruits & Nuts - Austria

Austria

Highlights

Revenue in the Fruits & Nuts market amounts to US$2.37bn in 2024. The market is expected to grow annually by 3.68% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$263.70 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 615.40m kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 62.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Austria has seen negligible growth, influenced by factors such as shifting consumer preferences towards healthy options, seasonal availability, and competition from processed alternatives, which impact overall market dynamics and consumer choices.

Customer preferences: Consumers in Austria are increasingly prioritizing sustainability and organic options in their food choices, significantly impacting the Fruits & Nuts Market. There is a growing preference for locally sourced produce, driven by a desire to support local farmers and reduce carbon footprints. Additionally, younger demographics are leaning towards plant-based diets, boosting the demand for innovative fruit and nut-based snacks. Cultural influences, such as a focus on Mediterranean diets, further encourage healthy eating habits, shaping the market's offerings and consumer expectations.

Trends in the market: In Austria, the Fruits & Nuts Market is experiencing a surge in demand for organic and sustainably sourced products, as consumers increasingly emphasize environmental responsibility in their purchasing decisions. This trend is accompanied by a notable shift towards plant-based diets, particularly among younger generations who seek healthier snack alternatives. Additionally, the influence of Mediterranean dietary practices is shaping consumer preferences, leading to a higher interest in diverse fruit and nut offerings. These changes present significant opportunities for industry stakeholders to innovate and adapt their product lines, ensuring alignment with evolving consumer values and enhancing market competitiveness.

Local special circumstances: In Austria, the Fruits & Nuts Market is shaped by its rich agricultural heritage and diverse climate, fostering a strong emphasis on local sourcing. The country’s commitment to environmental sustainability is reflected in stringent regulations promoting organic farming and reducing pesticide use, which resonates with eco-conscious consumers. Culturally, Austrians value high-quality, fresh produce, leading to a preference for seasonal fruits and nuts. This local focus, combined with an active wellness movement, drives demand for innovative snack options that align with health trends and regional tastes.

Underlying macroeconomic factors: The Fruits & Nuts Market in Austria is significantly influenced by macroeconomic factors such as national economic stability, consumer spending power, and agricultural policies. A robust economy with low unemployment rates encourages higher disposable income, which translates to increased demand for premium, locally sourced products. Additionally, Austria’s commitment to sustainability and organic farming aligns with global trends favoring healthier food options, driving investment in eco-friendly agricultural practices. Fiscal policies promoting rural development and sustainable agriculture further bolster local production, enhancing market performance while supporting the growing trend of wellness-oriented consumer behavior.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.