Meat Substitutes - Nigeria

Nigeria

Highlights

Revenue in the Meat Substitutes market amounts to US$15.35m in 2024. The market is expected to grow annually by 14.64% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.07 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 1.05m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 6.2% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market in Nigeria is facing subdued growth due to factors like lack of consumer awareness, limited availability of products, and high costs of production. However, with increasing health consciousness and technological advancements, the market is expected to witness growth in the near future.

Customer preferences: As consumers become more health-conscious and environmentally aware, there has been a growing demand for meat substitutes in Nigeria. This trend is driven by a shift towards plant-based diets and concerns about the impact of meat production on the environment. Additionally, the rise of veganism and vegetarianism in the country has also contributed to the growth of the meat substitutes market. This shift in consumer preferences is also reflected in the increase in sales of alternative protein products, such as tofu and tempeh, which are widely available in the market. Furthermore, the use of meat substitutes in traditional Nigerian dishes, such as jollof rice and suya, is becoming more popular among younger generations, indicating a potential shift in cultural norms towards plant-based eating.

Trends in the market: In Nigeria, the Meat Substitutes Market within the Meat Market of The Food market is experiencing a surge in demand due to a growing health-conscious population. This trend is driven by a rise in vegan and vegetarian diets, as well as concerns over the environmental impact of meat production. As a result, there is a growing number of plant-based meat substitutes available in the market, with major players like Beyond Meat and Impossible Foods entering the Nigerian market. This trend is expected to continue, with potential implications for industry stakeholders such as meat producers and retailers. Companies may need to adapt their products and marketing strategies to cater to this growing segment of consumers, while also considering the potential impact on traditional meat consumption patterns.

Local special circumstances: In Nigeria, the Meat Substitutes Market within the Meat Market is heavily influenced by cultural and religious factors. With a large Muslim population, there is a high demand for Halal-certified meat substitutes, leading to the popularity of products such as tofu and seitan. Additionally, local cuisine and traditional dishes also play a significant role in shaping the market, with the use of plant-based proteins in dishes like Moin Moin and Akara. Moreover, government initiatives promoting healthier and more sustainable eating habits are also driving the growth of the market.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market in Nigeria is significantly impacted by macroeconomic factors such as consumer spending patterns, government regulations, and economic growth. As global demand for plant-based protein alternatives rises, countries with strong economic health and supportive regulatory environments, like Nigeria, are experiencing a surge in the Meat Substitutes Market. Additionally, investments in sustainable agriculture and advancements in food technology are creating opportunities for market growth, as consumers become more health-conscious and environmentally aware. However, challenges such as high import tariffs and limited access to capital may hinder market growth in the short term.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.