Meat Substitutes - G20

G20

Highlights

Revenue in the Meat Substitutes market amounts to US$9.20bn in 2024. The market is expected to grow annually by 8.15% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$1.85 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 782.60m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 6.9% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market in the G20 region is seeing minimal growth due to factors such as consumer preference for traditional meat, lack of awareness about meat substitutes, and limited availability. Despite this, the market is expected to see steady growth in the coming years with the increasing focus on plant-based diets and health concerns among consumers.

Customer preferences: As consumers become more environmentally conscious, there is a growing trend towards plant-based diets and meat substitutes. This shift towards a healthier lifestyle is also fueled by concerns over animal welfare and sustainability. As a result, companies are investing in research and development to create more realistic and nutritious meat alternatives. Additionally, the rise of flexitarianism, where individuals reduce their meat consumption but do not eliminate it entirely, is also driving the demand for meat substitutes. This trend is expected to continue as more consumers prioritize health and sustainability in their food choices.

Trends in the market: In the G20 countries, the Meat Substitutes Market within the Meat Market of The Food market is experiencing a surge in demand for plant-based meat alternatives, driven by increasing health and environmental concerns. This trend is expected to continue as consumers become more health-conscious and governments implement stricter regulations on meat production. Additionally, advancements in technology and innovation are leading to the development of more realistic and sustainable meat substitutes, making them more appealing to a wider audience. Industry stakeholders should pay attention to these trends and adapt their strategies accordingly to capitalize on the opportunities presented by this growing market.

Local special circumstances: In China, the Meat Substitutes market is witnessing significant growth due to the rising health consciousness among consumers and the government's initiatives to reduce meat consumption. The country's large population and growing urbanization have led to an increase in demand for plant-based protein alternatives. In Japan, the market is driven by the country's long-standing tradition of vegetarianism and the rising trend of flexitarianism among younger generations. The government's policies promoting sustainable and healthy diets have also contributed to the growth of the Meat Substitutes market in Japan.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market is heavily influenced by macroeconomic factors such as changing dietary patterns, increasing health consciousness, and growing concerns over animal welfare and environmental sustainability. In countries with a strong focus on sustainable and ethical food consumption, the market for meat substitutes is experiencing significant growth. Additionally, government initiatives promoting plant-based diets and the rise of flexitarianism are also driving the demand for meat substitutes. On the other hand, economic downturns and high prices of meat substitutes are hindering market growth in some regions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.